Mobile Marketing Continues to Grow in Workplace

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

According to a recent post in, mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. adults spent on mobile devices surpassed that of desktops and laptops for the first time.

And by 2017, estimates that mobile usage will increase to more than an hour a day more than desktops or laptops. This should come as no surprise to us. The next time you’re in a meeting, look around the room and see how many mobile devices are there and how many times those individuals check their devices during the course of the meeting.

So what does this mean for manufacturers who are trying to reach the professional tradesman? It means if you don’t currently have a mobile strategy, you better develop one soon! Here some areas you need to focus on:

Mobile Marketing Tactics Used by B2B Marketers Worldwide, May 2015 (% of respondents)

LinkedIn, a leading BtoB social media tool, reports that 55% of all its traffic is coming from mobile in the last part of 2015. Google reported that in the U.S., more than 50% of all searches were made on mobile devices .

Similar estimates for mobile use: Facebook (58%) and Twitter (90%) are forecasted by the end of 2016.

Mobile is here to stay and we need to recognize that these are new challenges for our workforces.

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B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives

Kudos to the B-to-B marketers who have embraced social media. I recently read an article in that I thought I’d share some highlights. Even though we are outnumbered and less experienced than our counterparts in B-to-C, we appear to be more active according to research from a 2009 benchmarking study from

Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.

Leading Social Media Initiatives Among B2B and B2C Companies in North America, September 2009 (% of respondents)

The only areas where B-to-B lagged were on Facebook and MySpace. It was interesting to note that B-to-B users were more active in measuring things like web traffic, brand awareness and prospect lead quality and volume. Web traffic for both categories was the top metric .

Keep up the good work and let’s stay ahead of our counterparts in B-to-C.


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