Even During a Pandemic, Influencers in the Trades Build On: Part One

by Andrew Poulsen, Content Engineer, Sonnhalter

With the stress and anxiety of the COVID-19 pandemic constantly looming, finding silver linings throughout this situation isn’t always easy. But with millions stuck at home with their phones acting as their main source of entertainment and social interaction, influencers and content creators in the trades have been able to use this time as an opportunity to expand their audiences, connect and engage with their online communities and use their platforms to spread messages of positivity and encouragement. One of the leaders in this online community of DIYers and woodworkers is Rob Rein of Ginger Woodworks. Based in Grand Island, New York, located north of Buffalo and south of Niagara Falls, Rob is a full-time social worker during the day and a practicing woodworker and DIYer to his nearly 80,000 Instagram followers during all the hours in between. Sonnhalter spoke with Rob to learn more about how the pandemic has affected and influenced him, his content and his online community at large.

Courtesy of : @gingerwoodworks

Sonnhalter: When the pandemic crisis began in the U.S., how did you initially respond?

Rob Rein, Ginger Woodworks: Initially, I saw it as, “How are we going to balance this new routine, but also be productive?” So, I went out and bought all the supplies I needed to finish all the projects in the house. All of us have projects we get into and they get left behind because the next project happens and it all just snowballs. We grabbed everything for some projects we needed to finish and had a staged setup ready to go. I wasn’t going to let the time be wasted.

Have there been any unexpected benefits or positive experiences with your time at home?

With my kids, they are always busy, but with all that stuff no longer happening, I’ve been able to include my kids into my work. My oldest, he’s learned electrical in one month. He’s been wiring the outlets at my in-law’s house. We showed him over the last couple weeks how to do the outlets, and now he’s replacing all the outlets in the house. Those are the wins. It’s good to remind folks that you have an opportunity to pass skills onto your kids who otherwise would be too busy. My wife and I are taking the opportunity to help our kids come out of this with actual life skills.

With everyone being stuck at home, did you see an increase in your social media engagement?

I have noticed that [likes and views] are probably up 20-30% from before. You have outliers, like a video or post that speaks to the community. You really have to make content that is a three-headed monster. It has to be a quality post, have quality writing and it has to engage people. Sometimes, you post something and don’t realize that people give a crap about it. For instance, I got these nail pullers. I could post a video of these and show people how to use them and it could flop. But I would take a chance on that, because it’s possible that a lot of people right now are doing home renovations or some kind of demo. All of a sudden, I get 74 comments that say, “Man I wish I would’ve had these last week,” or “Man, I’m gonna need that.” (more…)

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Throughout COVID-19 Coronavirus Pandemic, Professional Tradesmen are Essential as Ever

By Matt Sonnhalter, Vision Architect, Sonnhalter

Over the past few weeks, the COVID-19 Coronavirus pandemic has presented an unprecedented set of challenges to not only our country’s workforce, but nearly all facets of our daily lives. While millions of Americans are being advised to work remotely or self-quarantine, our professional tradesmen are still reporting for work each day to keep the lights on and the water running. While this pandemic has brought on stress and uncertainty for many, Sonnhalter wanted to shine a light on some of the ways that those working in the trades continue to persevere, with some even finding new opportunities to succeed during this crisis.

Toilet Woes Still Require Plumbing Pros

With the well-documented toilet paper shortages across the country, people have resorted to using toilet paper alternatives that can wreak havoc on your plumbing, from napkins to shredded t-shirts. While those at home see these incidents as misfortunes, the recent increase of flushing improper items has provided an unexpected increase in business for some plumbers, like Michael Williams of Just Drains LLC in Philadelphia. “This is going to turn out fantastically for the drain cleaning industry,” he asserts. “People are flushing lots of things down the drain that should not go there – wipes, tissues, paper towels.”

Utility Company Workers are Redefining “Work from Home”

With hospitals filling up, people filing to the supermarkets to stock up and many telecommuting from their homes, it is unthinkable how much worse the crisis would be without power or natural gas. But in order to maintain operations, utility companies in New York and Florida have taken a new approach to both keep utilities running and abide social distancing guidelines by sequestering employees in offices, power stations and control rooms. According to the article, employees for these utility companies are trading off week-long shifts living in RVs and trailers at the company’s facilities in order to maintain power and natural gas services to thousands of customers.

Architecture Firm Uses 3D Printers to Make PPE Face Shields for Healthcare Workers

Some of the biggest heroes in our country’s response to this crisis have been the healthcare workers on the frontlines, and it has been encouraging to see companies using their resources and technology to help provide essential safety equipment. For example, HMC Architects is using 3D printers to manufacture PPE face shields and making them available to hospitals and clinics in its communities. The face shields are produced remotely by HMC employees, who are able to produce about 35 face shields per day from their homes.

National Association of Home Builders Provides Key Tips for Jobsite Safety

As construction jobs move forward, there is significant need for information that employers and workers can use to help reduce the risk of exposure to COVID-19. The National Association of Home Builders (NAHB) published guidance for construction employers, employees, contractors and companies conducting work on construction job sites on a number of topics such as coronavirus exposure prevention, preparedness and response. These documents describe, “how to prevent worker exposure to coronavirus, protective measures to be taken on the jobsite, personal protective equipment and work practice controls to be used, cleaning and disinfecting procedures, and OSHA guidance on what to do if a worker becomes sick, including recordkeeping requirements.”

HVAC Technicians Implement “Contact-Free” Protocol to Keep Employees and Customers Safe

For necessary HVAC service jobs, some companies are offering “contact-free” protocol to help mitigate the spread of the virus. Technicians for these companies will call before heading to the job site, as well as calling when they arrive at the door. Technicians are also advised to maintain a six-foot distance from the customer at all times, wear masks and protective gloves and even offer video chat consultation if extra precautions are necessary.

We are living in a time where it feels like the situation is changing by the day, but one thing that remains constant is the courage and fortitude of the professional tradesmen and their ability to find new ways to providing all of their essential services. Know of any other innovative ways professional tradesmen are getting the job done during the pandemic? Email us at info@sonnhalter.com.


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5 Tips for Communications During the Coronavirus Crisis

5 Tips for Communications During the Coronavirus Crisis

By Matt Sonnhalter, Vision Architect, Sonnhalter

As we’ve learned from the fallout regarding the coronavirus disease (COVID-19), this is a very unsettling time for businesses, and it has created many challenges for manufacturers, as well as their team members and customers. It’s important during times of crisis, such as we are experiencing, to maintain a calm, collected brand voice and keep the channels of communication open with customers, team members and stakeholders.

Here are five tips for effective communications during the COVID-19 crisis:

Form a Communications Leadership Team

Have representatives from every aspect of your business—C-suite, Marketing, HR, Operations, Sales, Legal, etc. so that you receive input on the different perspectives of how the crisis is affecting the individual departments and their functions. This team can vary in size based on the size of your company and should include a chain of command. From this team, appoint one or two official spokespersons that will be the only ones providing information on behalf of the organization. (more…)

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