Sonnhalter Named a Chief Marketer 2017 B2B Top Shop

Sonnhalter joins the ranks as one of the country’s top business-to-business marketing agencies.

CLEVELAND – April 2017 – Sonnhalter, the leading B2T (business-to-tradesmen) marketing communications firm, was selected as one of Chief Marketer’s 2017 B2B Top Shops, a listing of the top B2B marketing agencies in the United States.

The agencies in B2B Top Shops are chosen by the editors of Chief Marketer, a leading publication focused on measurable marketing tactics published by Access Intelligence. In choosing agencies for inclusion, editors consider each shop’s depth of client work, creative acumen, analytical expertise and numerous other factors.

“It is an honor for Sonnhalter to be recognized by Chief Marketer for our work in leveraging some of the top brands within our business-to-trade niche,” said Matt Sonnhalter, vision architect at Sonnhalter. ”As an agency, we strive to remain steadfast in our efforts serving companies that target the professional tradesmen while incorporating new and creative tactics to be on the industry’s cutting edge.”

B2B Top Shops is an online searchable directory highlighting each agency’s core services and contact information, offering users a behind-the-scenes look at each shop’s culture and client work. B2B brands, vendors and marketers viewed this easy-to-use resource on ChiefMarketer.com almost 73,000 times in 2016.

About Chief Marketer

Chief Marketer, published by Access Intelligence, charts the customer journey from acquisition and engagement through conversion and retention. Via ChiefMarketer.com, print products, live events, awards programs and more, Chief Marketer offers data-driven intelligence, actionable insights, inspiring case studies and the latest technology trends to help marketers improve their campaigns and increase return on investment.

About Sonnhalter

Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.

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Mobile Advertising Presents New Opportunities For B-to-B Marketers

mobilemarket2B-to-B marketers looking for ways to reach  the professional tradesmen on the go have a new tool to consider – mobile advertising.

Emarketer forecasts that advertisers will spend 3.3 BILLION on mobile ads by 2013 up from 648 million in ’08.

As consumers (both B-to-C and B-to-B) embrace mobile technologies at an ever-increasing rate, emarketer predicts that 2009 may actually be the point where advertisers start shifting attention to mobile.

The industry’s turning point started with the introduction of the Smartphone, then the iPhone. 3G led to faster connection speed and the rise of Internet browsing and WI-FI connectivity kept the ball rolling. 4G is due out this summer and who knows what the next advancement will be. The only thing we know for sure is that it’s coming.

US Mobile Advertising Spending, 2008-2013 (millions and % change)

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