How Can We Promote Blue Collar Careers?

My target audience is manufacturers who want to sell stuff to contractors and professional tradesmen.

Any of us who have been around this industry (no matter what field) know that the biggest challenge facing contractors is lack of qualified people. So long term if the professional tradesman goes away or certainly doesn’t keep up the current need, who are we going to sell our stuff to?According to The KiplingerLetter, there’s not a labor shortage but a dearth of talent.The Baby boomers who represent about 40% of the current work force is in the process of retiring. How are we going to replace these educated and skilled workers?

A friend of mine by the name of S.A. Habib writes a blog called Blue Collar Branding where he addresses several of these issues. He brought to my attention a recent interview on the Fox News Network of Joe Lamacchia who recently wrote a book named, Blue Collar and Proud of it.

High schools do a poor job letting kids know they have options other than going to college. I think manufacturers should step up to the plate, either individually or together with their trade associations, to start a grass roots campaign at the high school level to insure we have enough tradesmen moving forward, for everyone’s best interest. Kids should know that these jobs are in high demand, pay very well and won’t be shipped off shore.

What are some ways you think we could spread the message?


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Tradesmen: Early Adopters of Social Media

left_collageThey are the hard-working men and women of America. They drive the products to market. They build the towers of business. They dig the foundations of dreams. They serve America in every capacity.

They are the blue collar tradesmen, working class heroes we sometimes overlook.

They have been all over this social media stuff long before the rest of us jumped on board. They have been building relationships with friends and business associates from around the world, across the country and around town for decades. They adopted these amazing communication technologies not as a narcissistic plaything but as serious tools of industry.

They are the ham radio operators, the CB truckers and the Nextel two-way cell users. They go by names like Gladys and Night Rider and Bubba and they are the real pioneers in social media.

What makes any of us think this group of users will avoid this brave new world? They are logging on in record numbers. According to one survey, while the universe of blue-collar social media users is less than 10%, they are the fastest-growing segment.

As their jobs dwindle, they are learning new trades and finding new jobs through the use of SM.

Blue-collar men and women are a critical part of the conversation.


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