Sonnhalter Announces Addition of Three New Clients

BEREA, Ohio – March 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces the addition of three new clients, Air King, Calculated Industries, and Viega.

Located in West Chester, Pa., Air King is a U.S.-based manufacturer of exhaust fans and range hoods as well as commercial and industrial grade high velocity air circulators and other residential building products. Sonnhalter will be assisting Air King with public relations and social media services.

Based in Carson City, Nev., Calculated Industries is the maker of the construction master pro construction calculator and offers specialty calculators and electronic measuring tools for professionals in the construction, industrial, measuring and estimating, real estate and financial markets, as well as specialty products and home and hobby products. Sonnhalter will be assisting Calculated Industries with social media services.

Based in Wichita, Kan., Viega is a family-owned and operated manufacturer, distributor and marketer of highly engineered and innovative plumbing systems for the residential, commercial and industrial markets. Sonnhalter will be helping Viega with a full range of marketing communications services.

“The addition of these three new clients is a great way to start off 2011. We are excited to have such a diversified client base in the business-to-tradesmen realm,” said Matt Sonnhalter, vision architect at Sonnhalter.


Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009 and 2010, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.

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Trade Shows: Are They Worth It?

Most of our clients have trade show schedules and are reluctant to give them up. The costs for most shows are in the tens of thousands per show which doesn’t include your sales people time.

According to the trade show bureau, it takes 3.6 touches to make an average B2B sales from a trade show lead rather than 6.7 touches from other leads.

So are trade show leads better than other leads you pass on to your sales team? I’d like to get your input.

 

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