I recently attended Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. The study gives insights to different channels - direct mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS. What surprised...
Media Companies are Changing Ways They Deliver Content
According to a recent article in BtoB Magazine, Making the Most of Mobile is beginning to change. Here's an interesting stat - in December of 2011, eMarketer released a study that showed mobile had surpassed print readership. Mobile increased by 30% in 2011 to 65...
Trends for B-to-B Marketers to Focus Their Efforts in 2012
Today's Internet-enabled customer has made it clear that they decide what content looks like and how it should be distributed. Content Marketing has emerged as the primary mode of engaging business prospects. This holds true especially in the technology sector where...
New IBM Study Addresses Major Challenges Facing CMOs
As CMOs struggle, there is a window of opportunity for ad agency new business. A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to...
Podcast: Why Manufacturers Should Be Using QR Codes
I recently spoke with Scott Chapin from Circle 44 Mobile, a division of DigiKnow who is a strategic partner of ours, on how and why manufacturers should be using QR codes in their everyday marketing efforts. Scott covers not only why they should use them, but gives...
What Are You Doing to Make Your Next Email Campaign a Success?
Email is still a valuable and productive marketing tool if used correctly. There are several factors that need to be addressed. Here's a checklist of things that might be helpful: Identify yourself - Let people know who it's coming from. Attention-getting subject...
What Are You Doing to Ensure a Successful QR Code Campaign?
QR codes in the world of marketing are relatively new and as such a novelty. The problem is, if you don't use them correctly, they can do more harm than good, and if you turn off your target audiences by a simple thing like not using a QR code correctly, what might it...
What Are You Doing to Reach the Young Professional Tradesmen?
I know one of the biggest challenges for manufacturers that we represent is getting to the young entrants in the trades. They know how to get to the old guys, they've been doing it for years and know that traditional things like trade ads and direct mail programs are...
Manufacturers: Are You Maximizing Your YouTube Presence?
If you're a manufacturer and don't have anything on YouTube, you're missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial. Next to Google (who by the way...
Free QR Code Webinar For B-to-B Marketers
Webinar will focus on: How to Plan, Measure and Market using QR Codes and how B-to-B marketers can take advantage of them. Marketing trends and tactics are ever changing and keeping up can be overwhelming. Mobile technologies are the next big deal in marketing and QR...