Sonnhalter Tool Drive to Support Habitat for HumanitySince 2010, Sonnhalter has been partnering with Habitat for Humanity for an Annual Tool Drive. To date, Sonnhalter has collected more than $603,000 in donations that are placed directly into service at the Habitat...
8 Practical Uses for Livestreaming
By Rachel Kerstetter, PR Architect at Sonnhalter Periscope, Meerkat, Hangouts, YouTube Live, etc. are all names that are appearing more and more in social media marketing news. Many in the B2T (and B2B) space may not even be familiar with those names, or have heard...
The Challenges of Being Seen, Heard and Read
By John Sonnhalter, Rainmaker Journeyman at Sonnhalter Everyone is getting better at resisting all the interruption-driven ads and promotions. Your customers are taking control of what they want to read or look at. So what's the answer? Quit selling and start giving...
Why Should You Use Short Videos to Attract Professional Tradesman?
Short videos are ideal for social media and for you to gain reach and shares. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don’t need a “Hollywood” production. As a matter of a fact, the ones done on a mobile phone would...
Photo Worthy: 6 Steps to Build Your Photo Content
By Rachel Kerstetter, PR Engineer Pictures are incredibly powerful marketing, PR and social media tools. Every single project that I work on for Sonnhalter’s clients involves some form of visual element… which is also one of my biggest challenges as a public relations...
Webinars are an Option for Continued Learning
By Sandy Bucher, Media Engineer If you’re interested in learning about a particular topic related to your profession, many publications, groups and associations offer webinars, or webcasts, for free or for a minimal charge, or they are included in association...
Sonnhalter Launches Responsive Website
Business-to-Tradesmen marketing communications firm releases website for all screen sizes. BEREA, Ohio – April 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released its new responsive...
Latest Trends for a Successful Email Campaign
Recently, Christopher Hosford, the East Coast Bureau Chief for BtoB Magazine, held a virtual roundtable discussion with some industry leaders about the future of email and where it's heading. Here are some highlights from my perspective: Gmail - has moved to a tabbed...
For B-to-B Marketers, Email is Still an Effective Way to Communicate
Sometimes as marketers we tend to gravitate to the newest or hottest thing out there to give it a try. What I might suggest we all do is go back to some basics like email marketing. This is a proven method of communicating with both existing and potential customers....
Top 10 Tradesmen Insights Post of 2012
Yeah, I know I'm a little late out of the gate with these, but I think some of these are worth rereading and some of you might have missed them the first time around. 5 Ways to Improve Construction Productivity What is Augmented Reality? Market Overviews Trends in...