Today we have a guest post by Colin Cieloha of Skilled.co.
Content marketing is changing the way that businesses promote their products and brands. More and more companies are choosing this option due to both its affordability and effectiveness combined. The problem that these businesses are having however, is how to choose which method of content marketing is best for them as a company. Some of the most common types are listed below:
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
No matter what you’re selling, it’s a relatively simple process. You have something that I want, we get together and make a deal. I’ve been in business for over 40 years and the selling process/cycle has apparently changed, or has it?
We used to call on contractors, see what they needed, and hopefully was able to help them out by selling them something. All of this was done on a Human Level. We interacted with them, got to know their families and what they liked to do when they weren’t working. Instead of trying to sell them something, we listened. I called it belly button to belly button selling.
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Recently the sale of Craftsman Tools went through to a conglomerate, Stanley Black and Decker, for two billion dollars and I asked myself: Does the smaller manufacturer have a fighting chance against them? In the case of reaching the professional tradesman, indeed they do, and here’s why… (more…)
By Scott Bessell, Idea Builder, Sonnhalter
There have been a couple of subtle changes (again) in the world of company/corporate identifiers—their logos.
One of the attempts at winning us over is the elimination of the company name from the logo itself. So, companies like Nike—the swoosh, McDonalds—the golden arches, Starbucks—that mermaid, Shell petroleum—a shell and a growing number of others are simplifying their logos. Those corporations have of course earned through time and billions of advertising this recognition. Joe’s Plumbing, with that flushing toilet logo will probably never obtain that same synchronicity (that immediate connection between you and the icon) the others have earned. (more…)
By Rachel Kerstetter, PR Architect, Sonnhalter
“It seems like a lot of companies are doing _________. Should we be doing it too?”
Fill in the blank with any new digital tool: Virtual Reality, Facebook Live, Snapchat, Augmented Reality, etc.
Marketers are asked to consult on new communication mediums and trends on a daily basis. When they aren’t asked to consult, they’re being directed to jump in.
Once upon a time marketers were asked about email, then social media and apps. We’ve come a long way in technology trends. But the basic question is: Should we jump on the bandwagon? (more…)
By Rachel Kerstetter, PR Architect, Sonnhalter
2016 was again a big year in the B2T space. The comments and shares on what we publish here, gives us a good indication of what’s on your mind.
Here are the top posts on our Tradesmen Insights blog from 2016: (more…)