Running a successful marketing campaign requires a number of different tactics, not just one “silver bullet.” Join Matt Sonnhalter for a Marketing Minute and learn how your company can get the most results out of your marketing efforts by using an integrated campaign.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
by Matt Sonnhalter, Vision Architect
Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words.
Alisa Meredith wrote a piece on HubSpot on why marketers should be using podcasting and shows you that getting started is relatively painless.
Jay Baer, in an episode on Social Media Examiner, said, “There’s something about bringing somebody inside your head through your ear holes that ties you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.”
Using podcasts is a way of building brand awareness as well as loyalty. Podcasting gives busy contractors another way to get information (let’s face it, we all only have so much time to read), and with the auto industry’s smart dashboards, it is making it easier to listen to.
You can also upload your podcasts onto iTunes, which can give you access to more potential customers who are searching for info on key subjects by key words or phrases. Don’t be obsessed with the number of people who listen to your podcast, but instead, be more concerned on the quality of them.
There are several ways that you can use podcasts to get to the professional tradesmen. Here are a few to consider:
Podcasts help set you apart and allow you to be known as not only an industry leader, but if you do your own podcasts and get guests to interview, it will also show that you are wired to the right people who can give a different view or experience that will help your listener. It’s a win-win for everyone.
By Chris Ilcin
Everyone (and especially marketing communications firms) creates an aura that content marketing is some huge, time consuming mystery. But the real secret is that it’s all about having a clear, consistent message and then placing the right part of that message into the right format. To demonstrate that, we’ve created the following infographic that shows how we repurposed the content from a single, 45-minute interview with our client’s product engineer, into numerous pieces of content across multiple platforms, where the messaging received thousands of views.
Check out our infographic, “A White Paper Life Cycle.”
How are you repurposing content?
By Rachel Kerstetter, PR Architect, Sonnhalter
How many email accounts do you have?I have three. I’m not unlike others in my generation (the Millennial Generation) who maintain multiple email accounts. Each email address has a specific purpose and is used strategically.
I was reading an article from Media Post titled “Millennials Love Email, But on Their Dual Inbox Terms,” (more…)
Join Matt Sonnhalter for a Marketing Minute and learn about how the current skills gap affects the future of manufacturing and how Sonnhalter and other organizations are getting involved to help.
To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there’s a B2T marketing topic you’d like us to cover.
By Rachel Kerstetter, PR Architect, Sonnhalter
More than a year ago, we released an extensive database of thousands of vocational education programs across the country. We recently updated that list, adding about 1,000 new programs, separating them out by state tabs and standardizing the descriptions to make it even easier to search, sort and use.
Why would a marketing communications firm make such a resource? We hope the tool will bridge the gap between manufacturers and educational programs. The database serves as a helpful tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen.
There are a myriad of ways to take advantage of a tool like our database. I’d love to name a thousand ways to use it (given enough time and coffee I probably could too!) but I’ll leave you with a few suggestions of how to make our work, work for you.