How Does Your Marketing Department Hand Off Sales Leads?
I’ve been around this crazy business for over 35 years, and one of the biggest issues still today is handing off leads from marketing to sales. You would think that with all the technology today it would be easy, right? Not the case!
How Are You Using Social Media to Find and Engage Your Target Audience?
Do you know where your customers and prospects are spending their time online? Wouldn’t that be an important part of an overall social media strategy to find and engage them?
How Are You Moving Social Media Leads Into Your Sales Funnnel?
So what do you do when when someone engages you on a social media platform? Hopefully you respond and give them the info they requested ,answered their question or directed them somewhere to get an answer. But then what’s the next step?
How Can We Get the Most Out of Trade Association Meetings?
I just got back last week from the ISA (Industrial Supply Association) Show in San Antonio, and I have to tell you, if I were a manufacturer, I’d have to think about what I was getting out of that show.
What’s The Purpose of Your Blog?
This month marks three years since I started blogging on Tradesmeninsights.com. With over 500 posts in the system and over 500 followers who are signed up for my monthly newsletter, I thought I’d reflect a bit on what’s come out of all my efforts over the past three years.
B-to B-Marketers: What Are Your Most Effective Sales Channels?
B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process. So what are you dong to take advantage of these “opportunity zones” to be successful? B-to-B marketers – are you prepared for a more educated buyer?
What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
Now that most companies are back on the offensive and are actively spending more money on marketing I thought I ask you where are you getting the best results?
ISA Convention 2012 – San Antonio
For those of you that are going to San Antonio this weekend for the ISA Show, we put together an Insider’s Guide to San Antonio by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more.
Benchmark Report on Email Marketing Sheds Light on Top Priorities and Challenges for B-to B-Marketers
A recent report by MarketingSherpa outlines the top priorities and challenges facing those of us that use this marketing tool. A free copy can be downloaded here. This report re-emphasizes the fact that email marketing is not only alive but is still an important part of the overall marketing programs of most companies.
What Are You Using to Help Identify Topics for Writing Your Blog?
Google Reader will save time and allow you to consistently share and create appealing content that will be of primary interest to your target audience.
Social media is a great tool for new business, but it is the creation and curation of content that will provide success. Creating content is difficult. If you are going to write effectively, you must read and your reading will fuel your writing.