New Survey Shows that Mobile is Important to Professional Tradesmen
It should come as no surprise to anyone that smartphone and tablets are changing the way we all communicate and do business. This couldn’t be more true especially for small businesses like contractors. These guys are “time starved” and are not sitting behind a computer all day. They are out taking care of business.
Benefits of Using Landing Pages
A landing page is ideal for a next step in the lead process. A good landing page will target a particular audience using a unique page that allows visitors to download the appropriate content (you wouldn’t have the same offer for say a tradesman and for a design engineer).
Why Are You Afraid of Starting a Blog?
I bet for most of you is that you’re afraid you won’t be able to publish relevant content on a regular basis.I’m the first to admit starting a blog is a commitment but one that’s well worth it.
Reaching Contractors via Mobile. Still Not a Believer? See what Grainger is doing.
We’ve talked a lot about mobile and what it means to both manufacturers and distributors when trying to reach the professional tradesmen. For those who are still on the fence about mobile and where it’s going, here is some useful info.
Webcast: Mobile Marketing
Our vision architect, Matt Sonnhalter, will be presenting on CFE Media’s webcast, “Mobile Marketing: What Impression Are You Making and How Will You Measure It?” Matt, along with Kim Dushinski author of The Mobile Marketing Handbook, will discuss how B2B marketers can...
B-to-B Marketers: Are You Using Storytelling to Engage Your Audience?
I think all of us in the business community get so involved in the day-to-day gring that all we’re worried about is “Just the Facts” and we’re losing opportunites to engage our customers or potentials in a conversation.
How Do You Motivate Your B-to-B Prospects?
We live in a 10 second sound bite world where everything needs to be done NOW. If we take that attitude, especially in sales, new customers are going to be hard to come by. People buy from those they know, like and trust. That’s not an overnight thing in most cases. Patience truly is a virtue when it comes to selling.
Does Your Company Have a Social Media Plan?
Does your company have a social media strategy for your social media efforts? Most companies have jumped on the bandwagon but appear to be shooting from the hip with no strategy or measurements in place.
Tips on How Manufacturing Can Utilize Social Media
Manufacturers should get on the bandwagon and start using social media.You can be afraid of it and then you’re missing lots of opportunities to get tell your story and generate interest in your company and what you do.
Manufacturers – Do you Have These Five Essential Website Elements?
With all the marketing activities we are all doing today we sometimes forget to review some of the old standbys like your website to make sure its’ current