Reaching Contractors via Mobile. Still Not a Believer? See what Grainger is doing.

by | Jun 19, 2012

We’ve talked a lot about mobile and what it means to both manufacturers and distributors when trying to reach the professional tradesmen. For those who are still on the fence about mobile and where it’s going, here is some useful info.

I recently read a few articles in on mobile that brought up several good points. interviewed Geoff Robertson from Grainger on how they are using mobile in their sales process.

Here are some highlights:

  • Over the past 12 months, Grainger has seen a 400% increase in mobile activity.
  • Beyond the location and availability issues, Grainger is trying to help companies streamline their workflow by giving those who are requesting the parts to list them, and then those responsible for purchasing can sign off all using mobile technology.
  • Over 50% of their users feel comfortable ordering over mobile devices.
  • Google has an entirely separate algorithm for mobile device searches.
  • Google reported that 1 in 7 searches are now done on mobile devices.

If you don’t have a mobile strategy in place, it should get on your radar screen soon or you’ll be missing lots of opportunities.

If you like this post, you might want to read:

Are You Targeting Emails for Your Mobile Marketing?

Why a Mobile Strategy is so Important to Reach the Professional Tradesmen

What’s Your Mobile Media Strategy for 2012?

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