Top 10 Tradesmen Insights Post of 2012
Yeah I know I’m a little late out of the gate with these but I think some of theses are worth re reading and some of you might have missed them 1st time around.
Insider’s Guide to Dallas for the AHR Expo
For those of you who plan on attending the AHR Expo later this month in Dallas, we’ve created a guide to get you around the town during your free time and to entertain those important customers.
What are You Doing to Ensure Your Content is Being Read?
You may have some of the best content in the world, but if no one reads it, what’s the point? I recently read a post by HeidI Cohen, 13 ways to maximize content marketing effectiveness that got me to thinking about getting back to the basics and making the effort of writing posts to pay off.
Top 10 Content Marketing Ideas for 2013
Now that the holidays are behind us and we’re all getting back to reality, I thought I’d share some thoughts on what we’re going to do to create better content this year. I was inspired by an post my friend Joe Pulizzi wrote 42 Content Marketing Ideas for 2013. Thanks Joe for the inspiration!
From a Marketing Perspective, What Keeps You Up at Night?
I know we’re all faced with many challenges in our daily grind, but if you had to name just one thing that keeps nagging at you from a marketing angle, what would it be?
Tips on Getting the Most out of SlideShare
SlideShare is gaining traction more annd more and it’s not just for slides. SlideShare is averaging over 60 million views a month and that means great traction for your SEO and you can target buyers/influencers via tags and channels (customize content).
Happy Holidays!
I’ll be taking some time off and will be back after the 1st of the year. Enjoy the Holidays with your Family
What Are Your Thoughts on Buying Groups and Trade Associations?
I recently came back from STAFDA which for those who don’t know is an association of Construction distributors and the manufacturers that sell into that market. What struck me at the trade show part of the event was it was obvious which manufacturers didn’t belong to a group
Staying relevant to customers today has become much more complex. Traditional marketing and customer service, based on transactions, isn’t enough anymore. Customers want to pay less for faster, better service. The new rules focus on content, commerce and community building, integrating online platforms with traditional marketing methods.
Are You Using Podcasts to Get to the Professional Tradesmen?
Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words