AmazonSupply – How Has it Affected Your Business in the Industrial, Construction Markets?
With an 800 lb. gorilla like Amazon, once they come into your playground, things will certainly have to change. Big online giants are not new to this market. We're used to the Grainger, McMaster Carr and MSC's of the world. The difference in my mind is that while...
How to Use Your Competitors to Boost Your Business
There are several sites out there that help the home owner find qualified tradesmen. We have a guest post today from LocalTraders and although their focus is on the local trades some of their ideas are not bad ones for manufacturers to consider as well. Enjoy
Webinar: Social Media in Manufacturing – Why it Should Matter to You
If you’re a manufacturer that either doesn’t use or think social media should be a part of your overall marketing plan this webinar is for you.We will discuss why social media is not only relevant but crucial to your overall marketing initiatives.We will show you real examples of what manufacturers are doing right and give you tips on how you can too.
Sonnhalter to Hold Free Webinar Social Media in Manufacturing
Sonnhalter to Hold Free Webinar Social Media in Manufacturing: Why It Should Matter To You Social Media in Manufacturing: Why it Should Matter to You BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Why Do You Use Content Marketing – Do You Think it’s for Branding or for Selling?
You can’t turn around today and not hear the words “content marketing.” You would have thought that someone had discovered the holy grail! Content marketing isn’t anything new, it’s just called something else. There can be arguments for both I suppose, but I feel the primary role of content marketing is to position you to have an advantage and sell something!
Is Your Website Mobile Ready for the Professional Tradesmen?
The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics. Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year.
Manufacturers: Keyword Selection Tips to Help SEO
When developing new content whether it’s for your blog or website one of youe goals should be to capitalize as much as possible on maximizing your SEO. We all want to grab our fair share and by making a conscience effort to incorporate our key words in everything we do we’ll have a better chance.
What’s Your Lead Nurturing Strategy?
In the B to B world most sales are not immediate. The longer selling cylcles for most industrial/contractor purchases involve more than one person and selling cylces can go from months to years
Are you Using Database Strategies to Reach the Professional Tradesmen?
One of the biggest challenges for Manufacturers is trying to identify both their customers as well as potentials. It may seem strange to you that most Manufacturers who sell through various distribution channels don’t know who their ultimate customers are.
New Business Pitches: Do You Use Corporate Speak or Plain English?
Blah,Blah,Blah. Is this what people hear when you give your 30 second elevator pitch that explains why your firm is different? Recently I had to identify and vet potential web developers for several major projects for a client. After doing so and narrowing the field to four, we lined up a day for them to present themselves so we could evaluate them at the end of the day while everything was fresh in our minds.