How Do You Repurpose Your Content?

We all work hard developing content and sometimes forget to spend as much time promoting it. Repackaging and republishing in different ways to drive traffic to your website – these are the driving forces on the internet. Our content is relevant around the world and we need to re-share.

I was reminded recently by an article from ASM, The Association of Strategic Marketing, that there are easy ways to share content. Among them:

  • Syndication – RSS feeds are the most common way to re-share content. That little button that you put on your site or blog makes it so easy for people to share your content with their group of contacts.
  • Summarized reports – Group previously published articles to create a report that can be shared by PDF or other downloadable formats.
  • Social Media – Share on Facebook, LinkedIn, Twitter, Google+
  • E-mail – Don’t forget about the old standby. Your contacts, both customers and prospects, will welcome good content.
  • Multi-media – Repurpose into a podcast or video. This media has its own benefits in that we all like to listen and look as opposed to read all the time. Not to mention that YouTube is the second most search engine behind Google.

What are you doing to make sure your content is shared?

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