From MAGNET: Market Diversification
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
Manufacturers: Benefits of Using Social Media
I’m not saying you have to active in every venue, but in the B-to-B world there are certain elements like YouTube, SlideShare, LinkedIn. I’m also not saying that social media will be that silver bullet that will have customers lining up to buy your products. I will say that you probably won’t sell anything from being on social media. Then why waste your time?
Major Trends in the B-to-B Space According to Google
Since Google touches us all it’s good to get some trends from “Big Brother” especially when it relates to the B to B markets. emarketer.com recently had an interview with Mike Miller director of business and industrial markets at Google and some new market research they just completed
Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after?
B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges
Today we have a guest post from Michele Linn the Content Development Director of the Content Marketing Institute and a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can read the original...
Manufacturers: Tips on Getting More of Your Distributors Time
We recently did a survey to marketing/sales folks in the manufacturing sector who sell through either industrial or construction distributors to see what their biggest challenges are.
From the manufacturer’s point of view their biggest challenge is getting the distributors salespeople to focus on their products. Sound Familiar?
What Are You Doing to Ensure Great Content for Your Marketing Efforts?
Content marketing in not a new phenomena. It used to be called “information” that helped set you apart from your competitors. The name might have changed, but we all know great content can make or break you in the B-to-B world. Unless you have a product/service that no one else has you’re going to have to differentiate it from the hoards of competitors who are vying for the same sale. So what do you have to do to set yourself apart?
Free Resources You May Not Know About (for Tradespeople)
By Sandy Bucher, Media Engineer at Sonnhalter Here's a little-known tip on an easy way to keep up with news in your industry. If you are interested in finding out what’s happening in your trade, there are many trade publications available at no charge to tradespeople...
Market Overview: HVAC Market for 2013
Sonnhalter is deeply involved with the professional tradesmen. We recently updated our overview of the HVAC market. The purpose of the document is to give the reader a quick snapshot of the industry and its players for 2013.
Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
Over the past several years, marketers have been focusing more of their efforts(both time and money) on social media.
Especially in the manufacturing B-to-B space, social certainly has a place to help set you up as an expert in your field of expertise, but it won’t replace more traditional ways of communicating like email.