We all face the challenge not only writing good content but getting it consumed. Most of us old-time B-to-B marketers get right to the point, just like Joe Friday, a detective in Dragnet, the TV series (way back before most of you were born).
Joe didn’t have time and was always getting to the point. One of his lines was “Just the facts, ma’am.” I wonder how he’d do in today’s environment of social media? I’m sure he wasn’t the life of the party.
So it’s a given that we’re good at giving them the facts, but is that enough? Great content needs to be useful and interesting.
So we got the useful part down, but some of us have a hard time inserting the interesting in it. A recent article by Andy Cresodina in the Content Marketing Institute, Great Content Meets 2 Criteria: Does Yours? outlines some hints that would help us in both areas.
Here are some highlights on keeping your readers happy:
- Give them a unique perspective.
- Use strong options or emotions .
- Use a little humor (we all need to lighten up a little).
- Tell them a story instead of spewing out the facts. Show them you’re human.
Here are some highlights on how to meet your readers expectations:
- Make content relevant. What’s in it for the reader?
- Make sure your facts are correct.
- Quote other reliable sources/stats to support your point of view.
These are some good tips for all of us to follow. Thanks CMI.