Sonnhalter Welcomes its 2024 PR Intern, Sofia Zipparo
Hello everyone! My name is Sofia Zipparo, and I am currently going into my senior year at John Carroll University. I am majoring in communications with a concentration in integrated marketing, as well as completing a minor in business. I currently hold two board...
Mastering Social Media Timing: A Guide to Effective Posting
By: Kylie Stanley, PR Technician In the dynamic world of social media, timing plays a pivotal role in the success of your posts. Whether you're a business looking to engage customers or an individual aiming to grow your online presence, understanding when to post can...
The Future of Marketing
By: Kylie Stanley, PR Technician When you put hundreds of marketing professionals together, what do you get? Content Entrepreneur Expo (CEX)! CEX is the in-person event for serious content creators interested in building and growing their content-first businesses....
Mastering the Art of Strategic Planning
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. A...
Why Create Content Calendars?
By Kylie Stanley, PR Technician In the fast-paced world of social media, staying organized and strategic is crucial for success. With countless platforms to manage, diverse content to create, and an ever-changing digital landscape to navigate, it’s easy to feel...
The Power of Using YouTube
By Kylie Stanley, PR Technician In today’s digital age, where attention spans are shorter than ever and competition is fierce, companies must continually seek innovative ways to connect with their audience. YouTube is an online video platform and a powerhouse for...
Hug a Plumber Day
By: Kylie Stanley, PR Technician Did you know that “Hug a Plumber Day” takes place on April 25? Every year, this day is a reminder to celebrate plumbers as they typically don’t receive enough credit for their work. From late-night emergencies to routine maintenance,...
Understanding Social Media Analytics
By Kylie Stanley, PR Technician Understanding the importance of social media analytics is key to unlocking maximum success for your business. Every like, share and comment helps companies to leverage their content and gain valuable insights to their audience, content...
Six Social Media Trends B2B Marketers Need to Know for 2024
Social media trends are always changing, especially year after year for B2B marketers. In a recent post from WTWH Media, they break down six social media trends that you need to know about for 2024. In this blog, we will be taking a look at each trend and why you...
4 Trades That Are Crucial to the Construction Industry
Today we have a guest blog post on behalf of WIA (Welding Industries of Australia) on four trades that are crucial for the construction industry. Whether you live in a small town or a large city, you rely on the construction industry to provide infrastructure. From...