Organic vs. Paid Social Media: Finding the Right Balance for Your Strategy

Social media has become one of the most effective ways for manufacturers to connect with contractors, distributors and more. But one question always comes up when planning a content strategy, should you focus more on organic or paid social media? Each plays a...
My 2024 Internship at Sonnhalter

My 2024 Internship at Sonnhalter

By Sofia Zipparo, PR Intern This summer, I had the pleasure of being Sonnhalter’s PR Intern. I can still remember the whole process of vying for this internship a couple of months ago. Throughout the rounds of interviews that I went through and then finally receiving...

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Why Your Company Should Still Write Press Releases in 2024

Why Your Company Should Still Write Press Releases in 2024

By Kylie Stanley, PR Technician In today's digital age, where social media platforms dominate, the role of press releases might seem outdated. However, press releases remain a powerful tool for businesses to communicate with their audience and the media. In this blog,...

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The Power of Repurposing Content Across Platforms

The Power of Repurposing Content Across Platforms

By Kylie Stanley, PR Technician In today's digital landscape, content is crucial. From social media to blogs, podcasts to videos, businesses have an array of platforms at their disposal to engage with audiences and share their message. However, creating fresh,...

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Brand Differentiation is Critical. . .

Brand Differentiation is Critical. . .

In this guest post from our friends at Long & Short of It, they are dissecting the notion of your brand holding a certain identity that is different from most. They talk about six different reasons as to why your company should institute brand differentiation. I...

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It’s National Safety Month!

It’s National Safety Month!

By Kylie Stanley, PR Technician In the world of trades – from construction and manufacturing to plumbing and electrical work – safety isn’t just a priority, but a necessity. That’s why National Safety Month holds special significance for those who work with their...

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