Do You Have a Strategy for Negative Social Media Posts?
I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts. Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject.
Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
When your planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after? Most times you don’t think about those bloggers out there that have big followings in the markets that you’re trying to reach.
Are You Getting Your Sales Force Involved in Social Media?
Let’s face it, your sales forces are in the trenches every day solving customers problems. Chances are other folks are having similar problems. Why shouldn’t you share those solutions with other customers and potential new ones? Don’t overlook one of your best resources for great content-your sales force.
How Does Social Media Impact a B-to-B Purchase?
B-to-B purchases are usually more complex and the selling cycles are longer with multiple decision makers in the mix. I recently read a post by Heidi Cohen, B2B Purchase Process 2014: What You Need to Know, that highlights findings from the DemandGen’s 2014 B2B buyers behavior survey.
Communication Vehicles: Then and Now
By Scott Bessell, Idea Builder, Sonnhalter One of my more astute colleagues here at the agency suggested that I might share with you my thoughts on new communiqués of today versus yesterday. She, being a millennial, didn’t consider that I was chosen moreover because...
Noise – I’m Sick of It!
I recently returned from a trade show in Vegas. From the time I got off the plane until I got back on, I was inundated with noise. From the one-arm bandits in the terminals to the larger than life videos in baggage claim, I started to get a headache.
Direct Mail – A Targeted Way to Reach Tradesmen
Sometimes we’re so focused on the digital and social options out there that we forget about what we used to use before these new ones were available. Direct mail is and has been a tried and true method of generating leads and business from contractors.
Digital Options for the Mobile Tradesman
By Sandy Bucher, Media Engineer, Sonnhalter The World Wide Web turned 25 years old on March 12. Do you remember life before that, when you wanted to get the latest news and information, magazines and newspapers were only available in a print version? How times have...
Manufacturers: HVACR Contractors Are Changing The Ways They Interact With You
Progressive contractors, I believe, are changing the way they are interacting with their manufacturers. When I ran across this research recently, it verified in my mind that it holds true. HVACRBusiness recently released a new research study, “HVACR Contractors: Trends in the Adoption of Products/Systems & Management Approaches,” that highlights new trends on their involvement with manufacturers.
Do You Say “Thank You” For A Retweet?
If you’re active on Twitter, you probably have received a “thanks for the RT.” Saying “thank you” helps build brand loyalty and brings a conversational aspect to your tweets. We all struggle on what’s the correct etiquette for thanking someone on Twitter. Do you always have to say thanks? Are there other ways to show your gratitude?