Today we’re talking with Angelo Ferrante Jr., owner of A&F Home Improvements. Angelo has 39 years of experience in the home improvement business. He shares with us his thoughts on what would make a better relationship between contractors and manufacturers.
National Safety Month is Upon Us
By Rachel Kerstetter, PR Engineer National Safety Month kicks off next week with the start of June. The National Safety Council identifies topics for each week of National Safety Month, giving companies like yours a framework for refocusing on safety practices and...
Customer Loyalty and Retention: What Are You Doing?
As manufacturers, we have to serve two masters, the distribution network we sell through, and the ultimate end-user. Sometimes we can take these relationships for granted. Remember, they have other options. Here are a few thoughts on how to nurture the relationships:
What are you doing to create demand for your content?
We all are working hard to create content in various forms but what can we do to create the demand for it? If we build it it will come philosophy won’t work.
In the b to b space where selling cycles can be long with numerous folks involved you need to address several different issues along the way down the sales funnel but do you know what they are?
2014 Report on B2B Manufacturing Content Marketing in North America
By Matt Sonnhalter, Vision Architect The Content Marketing Institute (CMI) and MarketingProfs recently released their fourth annual report on the content marketing practices of business-to-business (B2B) marketers working in the manufacturing industry. In this report...
Closing the Loop on Sales Leads
Don’t have a plan to follow or nurture leads? When was the last time you responded to an ad, e-blast or other form of communications about a new product and never heard from the company after they got you what you requested? Or if you did hear from them, it was weeks or months after the original inquiry.
Multi-Channel and Marketing Automation for Manufacturers: Are You Using?
Today we have a guest post from Jason Schultz, Director of Marketing for Great Lakes Integrated, a strategic partner of ours, discussing multi-channel and marketing automation for manufacturers.
Multi-channel marketing coupled with marketing automation is a powerful approach for manufacturing companies. Manufacturers have a unique opportunity to create interest and trust for their products by communicating with their customers and prospects through different types of media and employing automated responses to actions they take.
The Secret to Going Viral
By Rachel Kerstetter, PR Engineer, Sonnhalter You’ve probably heard the word “viral” in relation to online marketing before. If you’re not quite sure what it means, here’s a very brief definition: Vi-ral: Adjective : becoming very popular by circulating from person to...
4 Tips on How to Get Your Company the “Right” Kind of Customers
We’re in the competitive niche of marketing and have taken the position of not being all things to all people. We have defined our niche as helping manufacturers who want to reach the professional tradesman and promote it appropriately.
Are Full Line Print Catalogs Dead?
Interesting question, isn’t it? Back when I started in the ad business (back in the stone ages), the full line catalog was not only your bible, but one of your largest marketing expenses. It would take months to develop, and as soon as it was printed, some items were either added or deleted from the line, thus making the catalog obsolete. Sound familiar?