15th Annual Sonnhalter Tool Drive Raises Nearly $50,000 Worth of Donations for Habitat for Humanity
CLEVELAND –September 2024 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for Sonnhalter’s 15th Annual Tool Drive. The initiative ran the...
National Tradesmen Day
Did you know that National Tradesman Day is every third Friday in September? Here’s the back story on how it became a nationally recognized holiday. This holiday was founded in 2011 by Irwin Tool, a company that specializes in selling high quality tools. It was...
More than Words. Activating your Mission and Vision statements.
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. Let’s...
The Evolution of AI: Transforming Marketing
By Kylie Stanley, PR Technician Artificial Intelligence (AI) has evolved, surpassing its original concept to becoming a driving force behind marketing across industries. From personalized customer experiences to data-driven insights, AI has revolutionized how...
Gen Z: College or Trade Life?
By Sofia Zipparo, PR Intern Since the pandemic struck the US, the labor force is still struggling four years later. Many companies are not hiring, some are leaning towards a virtually centered workplace, thus sending people in different directions in their career...
When Is It Time to Update Your Brand?
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. There’s...
Matt Sonnhalter, Vision Architect at Sonnhalter, featured on “And So It Flows” Podcast
By Sofia Zipparo, PR Intern Recently, Matt Sonnhalter, Vision Architect and President at Sonnhalter, discussed our 15th Annual Tool Drive on the "And So It Flows" podcast. Hosted by PM Editor-In-Chief, Nicole Krawcke, Matt tells all of the ins-and-outs of what our...
My 2024 Internship at Sonnhalter
By Sofia Zipparo, PR Intern This summer, I had the pleasure of being Sonnhalter’s PR Intern. I can still remember the whole process of vying for this internship a couple of months ago. Throughout the rounds of interviews that I went through and then finally receiving...
Why Your Company Should Still Write Press Releases in 2024
By Kylie Stanley, PR Technician In today's digital age, where social media platforms dominate, the role of press releases might seem outdated. However, press releases remain a powerful tool for businesses to communicate with their audience and the media. In this blog,...
The Power of Repurposing Content Across Platforms
By Kylie Stanley, PR Technician In today's digital landscape, content is crucial. From social media to blogs, podcasts to videos, businesses have an array of platforms at their disposal to engage with audiences and share their message. However, creating fresh,...