The Needle Begins to Move on the Skilled Trades Gap
By Chris Ilcin, Account Superintendent, Sonnhalter Wait, Did You Feel That? The needle began to move on the skilled trades gap. Don’t look now, but the problem you’ve known about for a generation, the lack of people coming into the skilled trades, is finally going...
The Working Man’s Holiday
By Chris Ilcin, Account Superintendent, Sonnhalter As any salesman, engineer or manufacturer will tell you: marketing has it rough. Done laughing? Well, here at Sonnhalter, we added a new twist to our vacation plan. Our team members now get one extra day of vacation,...
Why is the human aspect of selling making a comeback with tradesmen?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter No matter what you're selling, it's a relatively simple process. You have something that I want, we get together and make a deal. I've been in business for over 40 years and the selling process/cycle has apparently...
Proper care and feeding of your mobile jobber
As part of my (Rachel) own training, I spent the day riding along with a MAC jobber. It was an interesting and eye-opening experience, and I learned more about sales in that one day than ever before. Mobile jobbers are a unique distribution channel that marketers in...
LinkedIn Groups: Your Blog Away From Blog
By Chris Ilcin, Account Superintendent, Sonnhalter According to a recent survey from The Content Marketing Institute 89% of B2B Marketers use LinkedIn as a way to distribute content. But if a potential customer isn’t already following you, all you’re doing by posting...
Sonnhalter Adds Airmaster as New Client
Cleveland – March 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Airmaster as one of its newest clients. Located in Clarklake, Mich., Airmaster is a leading manufacturer of...
Has your sales process evolved toward contractors?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Buyers have taken more control over the sales process. According to Hubspot, 57% of salesmen acknowledge a shift in buyer behavior in becoming less dependent on sales from a year ago. This is true when speaking to...
Why Have Marketing in Manufacturing?
Today we have a guest post from Andrea Olson. Industrial organizations rely heavily on a direct, distribution or dealer sales force for growth. Many of these companies have built themselves from the ground-up through street smarts, sweat, and hustle. With many sales...
Sonnhalter Supports Cuyahoga Community College With Annual Scholarship For School’s Construction Program
Agency’s third annual scholarship donation toward construction program adds to its longstanding relationship with trade professionals. CLEVELAND –March 2017 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and...
Thousands of vocational programs, many ways to connect
By Rachel Kerstetter, PR Architect, Sonnhalter More than a year ago, we released an extensive database of thousands of vocational education programs across the country. We recently updated that list, adding about 1,000 new programs, separating them out by state tabs...