Is It Time for a Website Tune-Up? Make Sure You Use the Right Mechanic.
By Angela Ruland, Design Engineer Your website is a lot like your car. For example: Sure, it’s your car. But let’s face it; one of the reasons you bought it, is for what it says to other people about you. »A website is very often your first chance to tell...
Updated Construction Market Overview Now Available
Information on construction market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter, we pride ourselves on working only in the B2T, or...
New Year’s Resolution: Review Your Content Marketing Efforts
By Rosemarie Ascherl-Lenhard, PR Foreman It’s a new year, and a perfect time to take a quick review of the past year. Before we start doing the same old thing, we should take a minute to make sure what we’re doing is getting us the results we want. We’re cleaning,...
Happy Holidays!
The Sonnhalter team will be taking some time off over the holidays. We hope that you enjoy this holiday season and time with your family and friends! We’ll see you in 2019!
Podcasting: Another Effective Tool to Reach Contractors
by Matt Sonnhalter, Vision Architect Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words. Alisa Meredith wrote a piece on HubSpot on why marketers should be using...
New Study Finds What You Already Knew
by Chris Ilcin, Account Superintendent As members of the manufacturing community, we all have abundant anecdotal evidence of the Skills Gap. But as people involved in precision and “measure twice, cut once” careers, we also understand that when you measure something,...
Going Viral Isn’t Everything: Setting Reasonable Expectations for Your Social Media Campaign
By Andrew Poulsen, PR Technician While companies big and small have utilized social media to engage with customers for a decade, it wasn’t until maybe five or six years ago that we saw a paradigm shift in how brands used their voices online. Instead of using social...
The Scary Side of Public Relations
By Rosemarie Ascherl-Lenhard, Public Relations Foreman It's that spooky time of the year -- so it seems like a good time to rehash some of the aspects of public relations that can be the scariest to clients. We find the realm of public relations to be fun, exciting...
Are You Attending STAFDA In Phoenix This Week?
Are you in Phoenix attending this month's STAFDA trade show? If so, check out our exclusive Insider’s Guide to Phoenix and use this guide to help you get around the Valley of the Sun during your free time. – Want to know where the locals like to eat and drink? We have...
Manufacturing Day: Open Doors, Open Minds
by Chris Ilcin, Account Superintendent Inspiring the next generation of manufacturers. We were going to do a big wrap-up of all the Manufacturing Day 2018 events our clients, partners and friends hosted, but this video from the National Association of Manufacturers...