Influencers on the Rise
By Kaylee Lauriel, PR Intern In a world where fashion and lifestyle influencers are in abundance, trade influencers are not to be discounted. One of the most popular trade influencers on TikTok, a pool cleaner with the handle @thep00lguy, makes over $14,000 per post...
Not All Demonstrations are Created Equal
By: Alan Sipe, Guest Blogger I’ve been so very lucky in my selling career to have been associated with some of the greatest tool companies. Klein Tools, Witte Tools, Stanley, KNIPEX, Ajax Tools, and BETA Tools. At all these terrific companies I had many...
National Apprenticeship Week
By: Kylie Stanley, PR Technician This week is “National Apprenticeship Week”! This nationwide celebration honors apprenticeships as they are vital in building success when it comes to a job in the trades. Being in an apprentice program provides structured training,...
Plumbing, Piping and PHCC Connect
By: Kylie Stanley, PR Technician The plumbing and piping business is huge, and I was reminded of that as I attended PHCC Connect for the first time. PHCC Connect is an immersive expo event that brings industry leaders and professionals in plumbing, heating, cooling...
AI Developments in Marketing
by Kaylee Lauriel, PR Intern Artificial intelligence (AI) is no longer a thing of fantasy. It is real and, while it isn’t going to take over the world any time soon (at least I hope not), your brand can have added value by using AI. AI’s biggest benefit is in...
How to Identify The Right Price Point in B2B Markets
By: ISURUS, guest blogger One of the questions in B2B go-to-market strategies is: What is the right price point for our offer? This post provides a high-level overview of standard pricing research techniques that can identify the market’s willingness to pay for your...
The Evolution of Social Media
by Kaylee Lauriel, PR Intern Since the dawn of civilization, humans have been social animals. What first manifested as a basic shared language has since evolved into subcultures on a multitude of social media platforms. The human impulse to know and be known has...
Video Marketing Ideas for B2B Companies
by Kaylee Lauriel, PR Intern Video marketing is a trend that must be taken advantage of. The third ranked social commerce platform is the app TikTok, which reached one billion users only four years after its creation – for reference, it took Facebook twice that amount...
Celebrate National Manufacturing Day
by Kaylee Lauriel, PR Intern Implemented by the Manufacturing Institute, National Manufacturing Day takes place on the first Friday of every October and this year it’s October 6th. Manufacturing Day is part of the Manufacturing Institute’s initiative to inspire the...
What’s Your Online Reputation?
In marketing, there’s a lot of different forms of marketing as it keeps evolving. However, traditional marketing is not going away. The following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market...