Sonnhalter Adds Cleaning Technologies Group as New Client
CLEVELAND – August 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Cleaning Technologies Group (CTG) as one of its newest clients. Founded more than a century ago, Cleaning...
How Effective is Your Social Media Strategy in Reaching the Professional Tradesman?
By Andrew Poulsen, Content Engineer, Sonnhalter Social media has been an essential cog in every consumer brand’s marketing machine for more than a decade, but manufacturers in the trade industries have been slow to embrace the many marketing advantages that come with...
Thousands of vocational programs, many ways to connect
By Rosemarie Ascherl-Lenhard, PR Foreman, Sonnhalter We're in the midst of back-to-school season--which prompted us to update our vocational education database. And with the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue...
Sonnhalter Updates Comprehensive List of Nation’s Vocational Education Programs
Agency updates and improves its list of more than 980 schools and 4,700 technical programs across the country. CLEVELAND – October 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, updated...
Skills Gap: We’re Between a Rock and a Hard Place
By John Sonnhalter, founder and rainmaker journeyman, Sonnhalter Our workforce is aging faster than we can replace them, especially in the skilled labor category. High schools used to push college as the only viable alternative to higher education. These graduates,...
Sonnhalter Partners With Habitat for Humanity for Tenth Annual Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity. CLEVELAND – August 1, 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
3 Tips on Maintaining Good Relationships with Contractors
By Matt Sonnhalter, Vision Architect, Sonnhalter The cost of acquiring a new customer can be up to five times greater than keeping an existing one. Unless you have a unique product that no one else has, you have to compete with someone for the business, and...
Pricing Challenge: Actual Versus Plan
This post originally appeared on INSIGHT2PROFIT.com. Welcome back to INSIGHT2PROFIT’s 2019 Pricing Challenge! Each article covers a common pricing challenge faced by businesses and provide some tips to help improve your profitability. Now that we’re about...
10 Tips for Trade Show Marketing
Trade shows provide incredible opportunities for connecting with customers, developing relationships with the media and generating brand awareness for your company. The key to trade show marketing success is organization, proactive planning and comprehensive follow...
Manufacturers: Why Customer Service Is So Important In Serving the Tradesman
By Matt Sonnhalter, Vision Architect, Sonnhalter We’ve talked much over the years about customer service and how important it is to resolve issues. And, we’ve also addressed the issue that customer service is everyone’s responsibility, from sales through tech...