Marketing Minute: Trade Show Leads and Inquiries
When you return from a trade show, do you have a plan in place for handling the leads and inquiries that your company received? Join Matt Sonnhalter for this Marketing Minute. Learn several helpful strategies for handling all the leads you may have received while...
Are You Attending STAFDA in Nashville This Week?
Are you attending the STAFDA Show in Nashville this week? If so, check out our exclusive Insider’s Guide to Nashville and use this guide to help you get around the "Music City" during your free time. • Want to know where the locals like to eat barbecue and hot...
Getting the Most Out of Your Company’s Instagram Account (Part 2)
By Andrew Poulsen, Content Engineer, Sonnhalter Last summer, we published a blog that outlined some of the best practices for running an Instagram account for your company. Since then, Instagram has grown to be arguably the most useful social media tool for the...
Generic Values = Generic Culture
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they "dig and find lots of data and then turn it into actionable insights." MOST COMPANIES HAVE A SET OF VALUES....
How Can Manufacturers Get the Most Out of Their Marketing?
By Matt Sonnhalter, Vision Architect, Sonnhalter Being able to accurately show how well your efforts impacted a company’s bottom line is one of the biggest challenges marketing teams face every year. For years, the easiest indicator of a marketing team’s success was...
Influencer Relations: Is It Right for Your Brand?
By Rosemarie Ascherl-Lenhard, PR Foreman Recently, you’ve been hearing a lot about “Influencer Marketing” or “Influencer Relations.” But what exactly is it, how does it work and is it right for your company’s marketing strategy? Sometimes referred to as the “new...
Updated Sonnhalter Electrical Market Overview Now Available
Information on electrical market codes, standards and certifications, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter, we pride ourselves on working only...
Tenth Annual Sonnhalter Tool Drive Raises $28,000 Worth of Donations for Habitat for Humanity
CLEVELAND – September 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a tenth year during its annual Sonnhalter Tool Drive,...
Honoring the Trades, Building the Future
By Rosemarie Ascherl-Lenhard, PR Foreman, Sonnhalter It seems especially appropriate to address the subject of “skills gap” today, the third Friday in September, which is also “National Tradesmen Day.” National Tradesmen Day is a day where we honor the men and women...
Are You Considered a “Trusted Authority” in Contractors’ Minds?
By John Sonnhalter, Founder, Sonnhalter We all want to be recognized as leaders in our respective fields and in today’s world the current mantra is to be that “Trusted Authority.” To be a recognized leader in your field is not an overnight sensation. It takes time and...