It’s That Time Again — Strategic Planning
As we enter into the final quarter of 2020, (and we think we can say with absolute certainty that we are all anxious for 2020 to be over!) we find ourselves in the midst of strategic planning for the upcoming year. Our friends over at Long & Short of It, masters...
Sonnhalter Offers COVID-19 Information Resource for Business-to-Tradesman (B2T) Industry
As a marketing communications firm dedicated to the business-to-tradesmen (B2T) industry, we quickly realized the tremendous impact COVID-19 would have on all facets of our business. We set out to develop resources to help businesses during the pandemic, and also...
Eleventh Annual Sonnhalter Tool Drive Raises $27,000 Worth of Donations for Habitat for Humanity
CLEVELAND – September 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for an eleventh year during its annual Sonnhalter Tool Drive,...
Are You Using Automation Tools to Help in Social Media?
We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Every industry is different but following are some automation tools you should...
Digital Transformation in Construction Businesses: Common Challenges and Solutions
by Lisa Michaels, guest columnist The construction industry is slowly embracing digital transformation and using it in its design, project estimation, and safety perspectives. However, some of the players are still hesitant about the new technological changes, making...
Virtual Happy Hours, Makeshift Offices and a Million Zoom Calls: Team Sonnhalter Checks in from Home
by Andrew Poulsen, Content Engineer It has been more than five months since the Sonnhalter office transitioned to an indefinite work-from-home (WFH) policy amidst the COVID-19 pandemic. And like thousands of companies and millions of employees all over the world, we...
COVID-19’s Effects on B2T (Business-to-Trades) Industry Distributors
By Matt Sonnhalter, Vision Architect As all aspects of the B2T (business-to-trades) industry are challenged with navigating their businesses through the realities of COVID-19, we had the opportunity to gain some insights on this “New Normal” as it relates to the...
How the Trade Media is Adjusting to the “New Normal” of COVID-19: A Conversation with CFE Media
By Matt Sonnhalter, Vision Architect As we are all challenged with navigating our businesses through the realities of COVID-19, we’ve noticed that a number of the trade media have been nimble in responding to the “New Normal.” We had the opportunity to speak with...
Sonnhalter Partners with Habitat for Humanity for Eleventh Annual Sonnhalter Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity. CLEVELAND – July 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Independence Day Reminds of U.S. Manufacturing
The Fourth of July is more than fireworks, parades, cookouts and a day off. It’s a day that we recognize our country’s independence. All of the red, white and blue that comes out for Independence Day brings U.S. manufacturing to mind. Did you know... Each dollar spent...