Industrial Marketers: Key Tactics to Maximize SEO Results
Industrial marketers are often more concerned with how their web site looks than how it will be found. So you did a new site two years ago, included some key words and then put it on auto pilot. SEO is an important component to generate traffic to your site and shouldn’t be neglected, especially in this economy.
Industrial and B-to-B Marketers Can’t Ignore Social Media Anymore
We need to realize that social media is not a fad. The faster B-to-B manufacturers realize that social isn’t just for “consumers,” the better off they will be. Social media allows manufacturers to engage customers in more creative ways, build relationships and stay ahead of their competitors.
Manufacturers: Target Marketing to Tradesmen Maximizes Results
For manufacturers who sell to contractors and the industrial markets, target marketing is not only cost-effective, but it brings in better, more qualified leads.
Industrial B-to-B: Making the Most of Your Digital Efforts
To maximize your investments, here are the top 5 ways to invest in your digital channel for 2009.
Six Ways to Make Your Marketing to Tradesmen More Effective
The economic downturn can actually be a blessing in disguise. Marketing departments now have a chance to shine by showing how to work more effectively as well as to measure and account for their marketing decisions. You don’t need a rocket scientist to tell you...
If You Are Marketing To Tradesmen, Go Mobile
TRADESMEN INSIGHTS GOES MOBILE!
Mobile web is huge. There are over 2.8 billion handsets in circulation. Far more mobile devices than PCs. It’s a global phenomenon.
Vision Statement
Sonnhalter is one of the hottest and leading business-to-business marketing communications firms in the Midwest. Our annual revenues are $5 million and we have 30 FTEs. Our clients include 15 key, blue-chip companies who target the professional tradesman working in...
Mission Statement
Sonnhalter is a business-to-business marketing communications firm which creates custom marketing programs powered by big ideas. We work with small- to medium-sized companies who believe in the value of marketing and have, or desire, integrated programs. This...
Business Culture
COLLABORATION “None of us is as smart as all of us” –Ken Blanchard. No one person has all the answers at Sonnhalter and we develop better work as a result of our collaborative approach. Employees have the desire and willingness to work with each other. Especially when...
Brand Brief
Brand Essence: Sonnhalter is comprised of real, unpretentious people who are unbridled in their passion and who always strive to collaboratively exceed the needs and expectations of the brands they serve, themselves and one another. The Brand Experience: In a fast...