Tradespeople Insights Blog

Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter

Pioneer of Business-to-Trades marketing leaves lasting impact on the construction, industrial and MRO industries. CLEVELAND – July 20, 2026 – Sonnhalter, a marketing communications firm marketing to the professional trades in the construction, industrial and MRO...

Top 3 Highlights of Why B-to-B Marketers Need Social Media

Reaching tradesmen through social media is very different from your traditional methods.

A recent Forrester research report highlighted the fact that a majority of B-to-B decision-makers were going online to find information, and only 25-30% of the marketers were using social media.

3 Tips For B-to-B Marketers to Optimize Your Brands For Facebook

B-to-B marketers – tips on making the most out of your Facebook account.

B-to-B Marketers: Twitter Traffic Explosion Led By 45-54 Year Olds

Perception vs. Reality. Perception is Twitter is for people under 30. The reality is it’s the fastest growing segment for folks 45-54. Another reason B-to-B marketers should be using it.

Twittering is Fast Becoming a “Go-to” Tactic for B-to-B Marketers

Twittering is fast becoming a “go-to” tactic for B-to-B marketers.

7 Ways to Engage Tradesmen to Read Your Blog

7 ways to engage tradesmen to read your blog and keep them coming back.

Industrial Marketers Need to Use Blogs and Emails to Reach Tradesmen

Industrial marketers should use blogs and e-mails together to maximize their marketing efforts to professional tradesmen.

Six Industrial Blogging Tips to Reach Professional Tradesmen

The purpose of a blog is to have an ongoing conversation with your customer or potential customer. In the case of professional tradesman, whether they be electrician, plumbers or iron workers, they only have so much time and when they’re looking for info it has to be relevant to them.

By focusing in on a niche you set yourself up as an expert.
Here are six quick tips on how you can make a niche blog work in your favor.

Industrial Community Responds to Online Marketing

Seeing an online advertisement motivates the engineering, technical and industrial audience to take action. According to 2008 GlobalSpec Engineering Trends Survey, upon seeing an advertisement online, 87% of respondents visited the advertiser’s Web site and 56% e-mailed the advertiser.

Five Ways for Manufacturers to Improve E-mail Marketing to Tradesmen

Manufacturers who market to tradesmen should consider e-mail marketing as another tool in their marketing tool box. Using e-mail marketing can improve and increase business from your existing clients, as well as identifying and nurturing new ones.