Reach Tradesmen Using a Social Media Map
To maximize your SEO and social media, you need a plan to identify the audiences, objectives, strategy and tactics to reach your marketing goals.
Content is King: Make Your B-to-B Blog More Impactful
To get the most from your blog, make sure the content is relevant, brief and easy to share.
New Social Media Research: B-to-B Marketers Take Notice
Social media is gaining widespread acceptance within the marketing communities as an available way to promote their brand, improve traffic and search engine rankings.
Alert Tools Keep B-to-B Bloggers On Top of Things
There’s more to blogging than writing. There’s research, reading and much more. Learn about tools that can help you stay on top of your game by alerting you to items of interest and important trends.
10 Engagement Tactics That Will Help B-to-B Marketers
Engagement tactics are about helping B-to-B marketers define a plan to get a two-way conversation going with prospects and get the most out of their social media programs.
Replace Your Web Site With a Blog and Interact More With Tradesman
Want to scare upper senior management? Go to them with this idea: Make your blog the center piece of your online marketing.
Companies That Want to Reach the Professional Tradesmen Need Twitter
Companies that want to reach the professional tradesmen need to consider Twitter in their media mix. Twitter isn’t just for younger people to follow each other any more. There are some good solid options for businesses to capitalize on this media.
Top 3 Highlights of Why B-to-B Marketers Need Social Media
Reaching tradesmen through social media is very different from your traditional methods.
A recent Forrester research report highlighted the fact that a majority of B-to-B decision-makers were going online to find information, and only 25-30% of the marketers were using social media.
3 Tips For B-to-B Marketers to Optimize Your Brands For Facebook
B-to-B marketers – tips on making the most out of your Facebook account.
B-to-B Marketers: Twitter Traffic Explosion Led By 45-54 Year Olds
Perception vs. Reality. Perception is Twitter is for people under 30. The reality is it’s the fastest growing segment for folks 45-54. Another reason B-to-B marketers should be using it.