E-mail and Social Media – A Great “One-Two” Punch to Capture the Professional Tradesman
Social media has dominated the news lately and many marketers are considering moving out of traditional e-mail programs and focusing more on social.My advice to them is neither are the answer by themselves especially when it comes to reaching professional tradesman who are slower to jump on the social bandwagon.
5 Ways to Find Prospects on Twitter
Finding your best prospective client online audience is not yet an exact science. But for now, you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there, but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.
What’s Your Grade on Twitter?
Social media is trying to be taken seriously, and in late 2008 came out with several tools to measure the effectiveness of Twitter. Two of the more popular tools are Twitter Grader and Twinfluence.
How much credibility do you put into these type tools? I use them as a guide post to make sure I keep on track.
Industrial Marketers Focus on Social Media
I’ve been saying for some time now that B-to-B marketers, and especially those in the industrial section, need to start embracing social media. Recently BtoB magazine hosted a Netmarketing breakfast in New York. Here are some nuggets from the meeting for you to ponder on:
Top 10 Posts for Marketing to the Professional Tradesmen
It’s always interesting to see which posts create the most interest. Here’s a list of my top 10 posts. They’re ranked in order of the amout of traffic they generated. Enjoy!
Leverage Your Presence on Social Media Sites
Are you taking advantage of the numerous sites out there that can drive traffic back to you? If your online presence is limited to things like banner ads and blogging, you’re missing out on some great social media marketing opportunities. Following is a link to 50 sites you may want to visit. Granted, they may not all be appplicable, but I’ll bet you’ll find plenty to keep you busy for a while.
5 Tips on How To Improve Your B-to-B Blog
Everyone is looking for ways to improve their blog so they can increase readership as well as engaging those who read your posts on a regular basis. Here are some tips I share with manufacturers who are trying to reach specific audiences like the professional tradesmen.
B-to-B Marketers Have Opportunities to Build Better Customer Relations Using Social Media
Why should B-to-B companies use Social media? Oliver Young from Forrester Research sums it up, “Marketers who embrace social media will outdistance competition, build community following and boost loyalty.” Is there a better time than now to start making that impression? People are still buying things, and with budgets being tight, decisions are often made on relationships.
Social Media 101: How to Get Started So You Can Reach the Professional Tradesmen
So, you’ve been reading about all this social media stuff…your friends have been talking about Facebook or Twitter, but you haven’t yet taken the plunge. Come on in, the water is fine. The longer you wait, the farther behind you’re going to be. Social media has made it to the mainstream which means businesses (you) need to get on board.
Two Ways You Can Get the Most Out of Your Blog Posts to B-to-B Marketers
Beyond those who have signed up for your blog and those that reach you through organic searches, here are two ways I drive people to my blog.