B-to-B Marketers: Social Media Numbers Increase Significantly

by | Aug 4, 2009

According to an article on www.mashable.com by Adam Ostrow, a new report from Forrester Research shows the number of social networking users have doubled since 2007. There are 55.6 million adults (about 1/3rd of the U.S. population) that visit a social networking site at least once a month (up 15% from 2007 to 18% in 2009).

In the B-to-B community, a new report being unveiled this week at The B-to-B and ANA Conference in Chicago shows significant increases by B-to-B marketers in using social media. Marketers are using social as a marketing tactic for generating demand. Here are some highlights:

  • 66% of marketers are now using social media up 20% from 2007.
  • 57% are now using social media channels up from just 15% in the earlier survey.
  • Among the newer media tactics, blogs top the list.
  • 81% of B-to-B marketers are currently using LinkedIn compared to 25% in B-to-C.
  • Twitter ranked highest among B-to-B (70%).
  • Facebook is the most used overall site (74%) and among the B-to-B marketers (60%).
  • Social media objectives have changed – brand building has decreased in favor of demand generation.

This is good news that the B-to-B community is getting their arms around social.

What are you doing?


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