Use Social Media To Generate Professional Tradesmen Leads
There are many traditional ways of generating leads, i.e. pay for click, list rentals, etc. But social lets you go beyond some of these typical methods and lets people find you. In my mind, one of the biggest benefits to social media is the ability to identify and start conversations in a low-key manner with potential contractors.
B-to-B Marketers: Social Media Numbers Increase Significantly
According to an article on www.mashable.com by Adam Ostrow, a new report from Forrester Research shows the number of social networking users have doubled since 2007. There are 55.6 million adults (about 1/3rd of the U.S. population) that visit a social networking site at least once a month (up 15% from 2007 to 18% in 2009).
How Do You Measure Social Media?
Before you answer that question, you first have to have something to measure it against. Set expectations and goals, then make a plan execute it and then monitor it. Why are you even playing with social if you’re not looking to reach new prospects. You first need to identify your audience, make them aware of who you are and then engage them. Use metrics to keep you on track, but don’t get obsessed with them.
5 Highlights from Global Spec Marketing Trends Survey
They are well respected and a great source for qualified leads. During the 1st quarter of ’09 they surveyed marketing executives on trends and challenges facing them for the balance of year. 555 surveys were completed. There are really no big surprises here–marketers are going to have to do more with less and online is going to be used because of accountability.
What’s the Best Way of Reaching the Professional Tradesman: Drip or Closed Loop Marketing?
The answer is both depending on how you're developing and nurturing prospects. Today both Drip Marketing and Closed Loop marketing are seen to be online strategies. Truth be known, these have been going on long before we had the use of the Internet tools. Effective...
Brand Differentiation – 5 Tips on How You Can Stand Out Among the Nearly 1 Million Daily Posts
With all the “noise” around you in the sea of posts, how do you stand out in the crowd? In a crowded marketplace, your “Brand” is what will make you stand apart from the other fish. Your brand involves the look and feel of your blog, the style in which it is written, the emotion and tone all are part of your Brand. Here are 5 tips that might help you differentiate yourself:
5 Reasons Blog Posts Fail
I continue to be amazed sometimes as to which of my posts do better than others. Sometimes there is no rhyme or reason. Just as you check the other metrics on how you’re doing, I think it’s important as a part of your own self discipline to review the low performers and see if there are ways to improve.
E-mail and Social Media – A Great “One-Two” Punch to Capture the Professional Tradesman
Social media has dominated the news lately and many marketers are considering moving out of traditional e-mail programs and focusing more on social.My advice to them is neither are the answer by themselves especially when it comes to reaching professional tradesman who are slower to jump on the social bandwagon.
5 Ways to Find Prospects on Twitter
Finding your best prospective client online audience is not yet an exact science. But for now, you can be in the right ballpark. The same is true regarding Twitter. There are plenty of search applications out there, but all have their limitations. The following five sites have been the most helpful to me in locating prospective client “tweeps” to follow.
What’s Your Grade on Twitter?
Social media is trying to be taken seriously, and in late 2008 came out with several tools to measure the effectiveness of Twitter. Two of the more popular tools are Twitter Grader and Twinfluence.
How much credibility do you put into these type tools? I use them as a guide post to make sure I keep on track.