Posts Should Be Like Missiles: Powerful and to the Point
I’ve never been much for beating around the bush. I like to get to the point and move on. Much like a missile, which when programmed, is focused and keeps on track to its target…so should a good post. I guess that’s why I like Twitter so much because it makes you choose your words carefully, not only to communicate the message, but to be impactful as well.
Top 10 Posts For Marketing to the Professional Tradesmen
It’s always interesting to see which articles pull the best each month. Enclosed are the top ones from August ranked in the order of the amount of traffic each generated. Enjoy.
How Do Professional Tradesmen Read On The Web?
The answer is they don’t… they scan!
One of the main keys for an effective blog is to understand how people read on the web.
And how do users read on the web? The answer is, they don’t… they scan.
Nielsen Norman Group’s research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read word-by-word.
How Do You Find Readers For Your Blog?
If you’re just starting out with a blog, I know the scariest thing for me was wondering who in the world was going to find my blog, no less take the time to read it. If you’re passionate about a subject, market or cause, you may have more people than you think that would be interested in reading and sharing their thoughts. Here are some simple ways to get the ball rolling so you can become the super star blogger you always knew you could be:
So What’s Your Social Media Strategy to Reach Professional Tradesmen?
Social media is no different than any other marketing program you have. You have to have a strategy in place before you go and start implementing it. You need to determine why you’re on the social media scene before you implement the how. Here are some helpful hints:
Manufacturers Shifting Marketing Dollars
Everyone is trying to get the most out of what they’re spending this year and the manufacturing sector is no exception. With B-to-B leads from traditional sources slowing down, marketers are looking for other avenues. Many are shifting dollars to online options as they are less expensive and easily measurable.
Social Media: Who Uses It and Why?
Would it surprise you to learn that the biggest gains in who’s using social media are among older users? According to a report in eMarketer, “consumer internet barometer” U.S. internet users who visited a social site in the 2nd quarter of ’09 rose 16% over last year. The most popular sites in order were: Facebook, MySpace, LinkedIn and Twitter.
Looking Forward to 2010
All economic data indicates that the worst is over and we should start seeing an uptick as soon as the 4th quarter for some industry segments. Yes, soon the trend lines will start to go up, but not as sharply as they came down. B-to-B marketers need to look forward and should be starting to crank up their plans for ’10.
6 Practical Ways to Use Twitter For Your Business
A lot of B-to-B marketers still find it hard to understand practical ways to use this marketing tool. Twitter can be used as a marketing tool to build your brand, build credibility by sharing your expertise and grow your network. Twitter is my number-one source for views to my posts.
Build a Genuine Relationship with Professional Tradesmen
My blog focuses on helping manufacturers better communicate with contractors and professional tradesmen. We have three challenges: 1) identify our audience, 2) give them meaningful content, and 3) keep them coming back. One of the most important things I try to communicate is that to be successful, you must be able to engage and have a genuine relationship with your reader.