How Do You Find Readers For Your Blog?
If you’re just starting out with a blog, I know the scariest thing for me was wondering who in the world was going to find my blog, no less take the time to read it. If you’re passionate about a subject, market or cause, you may have more people than you think that would be interested in reading and sharing their thoughts. Here are some simple ways to get the ball rolling so you can become the super star blogger you always knew you could be:
So What’s Your Social Media Strategy to Reach Professional Tradesmen?
Social media is no different than any other marketing program you have. You have to have a strategy in place before you go and start implementing it. You need to determine why you’re on the social media scene before you implement the how. Here are some helpful hints:
Manufacturers Shifting Marketing Dollars
Everyone is trying to get the most out of what they’re spending this year and the manufacturing sector is no exception. With B-to-B leads from traditional sources slowing down, marketers are looking for other avenues. Many are shifting dollars to online options as they are less expensive and easily measurable.
Social Media: Who Uses It and Why?
Would it surprise you to learn that the biggest gains in who’s using social media are among older users? According to a report in eMarketer, “consumer internet barometer” U.S. internet users who visited a social site in the 2nd quarter of ’09 rose 16% over last year. The most popular sites in order were: Facebook, MySpace, LinkedIn and Twitter.
Looking Forward to 2010
All economic data indicates that the worst is over and we should start seeing an uptick as soon as the 4th quarter for some industry segments. Yes, soon the trend lines will start to go up, but not as sharply as they came down. B-to-B marketers need to look forward and should be starting to crank up their plans for ’10.
6 Practical Ways to Use Twitter For Your Business
A lot of B-to-B marketers still find it hard to understand practical ways to use this marketing tool. Twitter can be used as a marketing tool to build your brand, build credibility by sharing your expertise and grow your network. Twitter is my number-one source for views to my posts.
Build a Genuine Relationship with Professional Tradesmen
My blog focuses on helping manufacturers better communicate with contractors and professional tradesmen. We have three challenges: 1) identify our audience, 2) give them meaningful content, and 3) keep them coming back. One of the most important things I try to communicate is that to be successful, you must be able to engage and have a genuine relationship with your reader.
Next Time You Want to Send a Link, Consider Using Social Media
According to a recent article in the E-Marketer newsletter that cites AddToAny, a creator of content sharing and web publishing tools, that Facebook accounts for 24% of uses of the widget to share links to articles, videos and other content. E-mail only accounts for 11.1%. Social media has overtaken e-mail in terms of worldwide reach.
5 Ways to Get Free Traffic by Participating in Forums
A forum is a group of like minded people who share a common interest in a particular subject. It could be anything from fine wine to travel to the best ways an electrical contractor can make more money. What’s great about the internet is it’s one big database where you can search for virtually anything.
Time Out – 100 Thoughts on Marketing
Sometimes in this busy world, we need to take a “time out” just like we make our kids and grandkids do to slow down and think about what we’re doing. I recently read a post by Valeria Maltoni, in Conversation Agent entitled, 100 thoughts on Marketing. After reading them, I wanted to share them with you.