Social Networks Continue to Gain in Popularity
Social media as a whole continues to surpass growth estimates. eMarketer reported earlier this month that Twitter has over 18 million adults who access on at least a monthly basis. That’s a 200% increase over last year. eMarketer estimates that 44.2% of all Internet users in the U.S. are social network users. Worldwide, 62.5% of active users ages 16-54 have a social networking profile in 2009. Worldwide, 62.5%of active Internet users ages 16-54 have a social network profile.
Google Sidewiki: Allow Others to Post Comments on Your Web Site
I don’t know if the world is ready for this, but it’s here and it’s from Google, so you know that there’s been a lot of thought behind it.
Google Sidewiki allows you to contribute helpful information next to any webpage or even critical information to a competitor’s Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page. Google uses an algorithm to display the most relevant and helpful posts up top.
Social Media Users are Focusing More on Brands
The idea of marketers adopting social media by the boatloads is not a surprising statement. One of their biggest concerns has been will the consumer return the favor. Well some recent data shows that half of social networking users have became a fan or follower of a brand online.
What Will B-to-B Advertising Look Like in 5 Years? You Won’t Recognize It!
Imagine an advertising world where…spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
You Should Know the “Why” Before the “How” If You’re Going to Jump Into Social Media
One of the first things we talk about is the “Why” you want to participate in the social media scene. If you can’t answer the Why, then the How doesn’t matter. Don’t get into social because you think it’s cool or that this will be the “silver bullet” that will save your business. You need to treat social like any other marketing program.
Increase Your Sales Revenue by 20% Using Your Existing Inquiries
According to CMO Council/BPM Forum survey in Marketing Today, corporate officers polled in an online survey believe revenues at their companies could increase by more than 20 percent by improving their prospect cultivation and management techniques. Marketing and C-Level Executives are dissatisfied with the way they generate new business, yet more than half lack formal process to correct the problem.
Make More Impact on the Professional Tradesmen by Using Cross Promotions
With the economy being what it is and growth for ’10 in the construction, industrial and MRO markets will be minimal at best, what could/should manufacturers do to work together? Here’s an idea. If you’re two non-competing companies that serve that same market, why not do a cross promotion for both Product A and B?
Web 2.0: Why Smaller Companies Have the Upper Hand
The great thing about social media success isn’t measured by how big your bank account is. According to Soumitra Dutta and Matthew Fraser in an article that appeared in the August Chief Executive, “The elimination of entry barriers puts small companies with little-known brands on the same level playing fields as the global brands.”
3 Ways Tradespeople Can Use Social Media To Boost Credibility and Business-Part 2
Today we are continuing an article by Nicky Jameson on how Tradespeople can use social media to generate new business. Yesterday Nicky talked about establishing trust with consumers. Today she will cover building a positive word of mouth and how to establish yourself as an authority.
3 Ways Tradespeople Can Use Social Media To Boost Credibility and Business-Part 1
Many tradespeople feel they don’t really need to have anything to do with social media. Perhaps because their business comes mostly through referrals, or they don’t see immediate value in social media, or they feel it may take up too much time and they need to be out getting new business. And many tradespeople feel intimidated by social media.