What Will B-to-B Advertising Look Like in 5 Years? You Won’t Recognize It!
Imagine an advertising world where…spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
You Should Know the “Why” Before the “How” If You’re Going to Jump Into Social Media
One of the first things we talk about is the “Why” you want to participate in the social media scene. If you can’t answer the Why, then the How doesn’t matter. Don’t get into social because you think it’s cool or that this will be the “silver bullet” that will save your business. You need to treat social like any other marketing program.
Increase Your Sales Revenue by 20% Using Your Existing Inquiries
According to CMO Council/BPM Forum survey in Marketing Today, corporate officers polled in an online survey believe revenues at their companies could increase by more than 20 percent by improving their prospect cultivation and management techniques. Marketing and C-Level Executives are dissatisfied with the way they generate new business, yet more than half lack formal process to correct the problem.
Make More Impact on the Professional Tradesmen by Using Cross Promotions
With the economy being what it is and growth for ’10 in the construction, industrial and MRO markets will be minimal at best, what could/should manufacturers do to work together? Here’s an idea. If you’re two non-competing companies that serve that same market, why not do a cross promotion for both Product A and B?
Web 2.0: Why Smaller Companies Have the Upper Hand
The great thing about social media success isn’t measured by how big your bank account is. According to Soumitra Dutta and Matthew Fraser in an article that appeared in the August Chief Executive, “The elimination of entry barriers puts small companies with little-known brands on the same level playing fields as the global brands.”
3 Ways Tradespeople Can Use Social Media To Boost Credibility and Business-Part 2
Today we are continuing an article by Nicky Jameson on how Tradespeople can use social media to generate new business. Yesterday Nicky talked about establishing trust with consumers. Today she will cover building a positive word of mouth and how to establish yourself as an authority.
3 Ways Tradespeople Can Use Social Media To Boost Credibility and Business-Part 1
Many tradespeople feel they don’t really need to have anything to do with social media. Perhaps because their business comes mostly through referrals, or they don’t see immediate value in social media, or they feel it may take up too much time and they need to be out getting new business. And many tradespeople feel intimidated by social media.
Posts Should Be Like Missiles: Powerful and to the Point
I’ve never been much for beating around the bush. I like to get to the point and move on. Much like a missile, which when programmed, is focused and keeps on track to its target…so should a good post. I guess that’s why I like Twitter so much because it makes you choose your words carefully, not only to communicate the message, but to be impactful as well.
Top 10 Posts For Marketing to the Professional Tradesmen
It’s always interesting to see which articles pull the best each month. Enclosed are the top ones from August ranked in the order of the amount of traffic each generated. Enjoy.
How Do Professional Tradesmen Read On The Web?
The answer is they don’t… they scan!
One of the main keys for an effective blog is to understand how people read on the web.
And how do users read on the web? The answer is, they don’t… they scan.
Nielsen Norman Group’s research found that 79 percent of their test users always scanned any new page they came across; only 16 percent read word-by-word.