Why Webinars Are A Good Marketing Tool To Reach Tradesmen
Webinars are a good way to mix up the way you deliver your message to tradesmen. They allow you to set yourself apart as an expert, gives you visibility, credibility and immediate feedback on your topic. They take a lot of work, but if done right, will reap you benefits for a long time. You can also repurpose them as webcasts and put them on your web site so the contractors can view them at their leisure.
Will Email Be Replaced by Social Media?
We don’t think so. Email is still an important tool and one that’s used not only in regular communications, but also is a good new business tool. The rise in popularity of social media only enhances email. The two can work powerfully together. Here are 20 reasons why.
10 Ways to Engage Tradesmen
When we communicate with our target audiences, whether it’s through traditional methods or the use of social media, we want to inform and hopefully engage them. It’s through the engagement process that we start a dialog with them which hopefully will turn into something more (hopefullya sale). I’ve enclosed some tips on how we successfully engage tradesmen:
Twitter: How Useful is This Tool for B-to-B Marketers?
Some B-to-B marketers are having a hard time including Twitter in the marketing mix. You need to think of it as a relationship building tool. Twitter should never be used as a stand-alone tactic. It should be used in conjunction with other social media as well as traditional tools like e-mail.
Use Online Training to Educate Tradesmen – Part 2
Whether you are using the carrot or the stick to drive training participation, providing contractors resources for their folks to take advantage of can be a very real benefit to the tradesman in the field.
From a contractors perspective, having a manufacturer that’s committed to training is an obvious win. These guys are in the field and it’s a real challenge to corral folks into the office for formalized training. At the same time, the guys in the field need training to stay safe on the job, learn about new products, maintain their licensure or certification.
Use Online Training to Educate Tradesmen – Part 1
Training – both product and safety, are important to professional tradesmen. That’s why several years ago we formed a strategic alliance with BlueVolt to help educate and inform our client’s customers (the professional tradesman). BlueVolt creates online marketing and learning platforms that are focused on the professional tradesmen. They have delivered over 535,000 courses to 50,000-plus registered users. We have the privilege of having Lisa Bordeaux, director of sales and partner development, here to share with you a two-part series on the benefits of online training. Enjoy her insights!
Top 5 Tips for Prioritizing Time Spent on Social Media
We all have limits on our time, and those of us who have dived into social media have to find time in our schedules if we want these marketing tools to work. The key like anything is organization and setting priorities so you optimize your time spent. I recently read a post by Adam Singer (worth reading), 21 Must-Follow Tips for Optimizing Time Spent on Social Media, and it got me thinking of several ways to make the most out of your time.
Is Social Media More Reliable Than Traditional Media?
According to the Harvard Business Review, “the American public assessment of the accuracy of the news media has reached a new low. 63% of American adults say news stories are often inaccurate, compared to 53% in 2007 and 34% in 1985. 70% say that the news media tries to cover up mistakes, and 27% describe the press as “not professional.”
Why Do People Ignore Social Media Metrics?
I’m amazed when asking people who are using social tools how are they doing, they come back to me with some generalized statements like, “I’m doing really well.” If I press them for more details, I come to find out that they really don’t have a plan for measuring what they do and the time they spend at it. Metrics are an important component for the use of social media .
Manufacturing Pros Look to Generate Leads
This probably doesn’t come as a surprise to most, but most Industrial Marketing budgets have been cut this year. It’s also no surprise that Mar/Com departments are still charged with bringing in leads. But what I want to warn everyone about is don’t be focused on just the number of leads (yeah, I’m assuming that they are qualified in some manner). Shoppers are getting ready to buy and these are the ones that need to be identified and passed on to the sales department.