B-to-B Marketers: Utilize Surveys Before The Sale
We’re all used to doing surveys after the fact to make sure the customers are satisfied and to see if you could be of additional service. Not many of us, though, think of surveys as a way to identify where the prospect is in the buying cycle and what the best way to communicate with them is.
Participate in an Industrial/Construction Marketing Survey
Now that 2009 is over, we’re all looking forward to a new year. To that end, I’d like to know what kinds of plans you’re doing for 2010. Please take a few moments to take this quick 8-question survey. I’d be happy to share the results.
Integrate Social Media and CRM to Reach The Professional Tradesmen
As social media continues to grow, B-to-B marketers better be on board or the train will leave them at the station. In a recent Social Media Marketing Industry Report, it interviewed nearly 900 marketers. 88% were already using social media and 64% were using it 5 or more hours a week.
Do B-to-B Companies Have An “Online Advantage”
When it comes to online issues as they revolve around the B-to-B community, it’s mostly assumed that we are lagging behind. That may be true in some cases, and we may not be using the latest widgets, but for the most part, those that have embraced online activities do a pretty good job at it.
The Digital Brand Experience: A Great Way To Reach The Professional Tradesman
Razorfish “Digital Brand Experience Survey” shows that even though consumers are more empowered than ever before, they still desire a relationship with a brand, and a brand has a major say in that relationship. It’s just that brands need to shift their thinking from one-way advertising to two-way consumer experiences if they want to take advantage of the attributes of the digital world.
4 Areas Of Expertise To Ensure Social Media Success for B to B Marketers
We all want to do our best when it comes to social media, and I find I’m always looking for suggestions and processes that can help me improve my end product. One of the ways I stay in touch and hopefully ahead of the curve is to follow industry leaders. Their insight and expertise is very valuable to me. One such leader is Jason Falls who has a blog called Social Media Explorer.
Top 5 Posts of 2009 to Help B-to-B Marketers Reach the Professional Tradesmen
I thought I’d share the most popular posts of 2009 from my blog. Happy New Year and may 2010 bring us all better things.
The Best Way To Reach The Professional Tradesman: Social or Traditional Media?
The answer is both. Contractors are busy folks and they get their info from various sources and sometimes it’s on the fly. I’ve done several interviews of contractors from HVAC/R, electrical, plumbing to general contractors that have said that they get info about how to run their business from both the traditional trade publications as well as various sources on the Internet.
Social Media Isn’t A Silver Bullet
Social media is obviously the hottest topic in most marketing circles today. You have people on both sides of the fence (some who will never use it and some who say it’s the savior of marketing as we know it). Unfortunately both of these opinions are wrong. Too much or too little of anything isn’t good.
E-Mail And Social Media Are Tools B-to-B Marketers Plan On Using More Of In 2010
As we all look forward to 2010 in our planning processes, we’re all looking for ways to generate exposure and ultimately leads that turn to into sales. Most marketing budgets will still be tight in 2010, and marketers are looking for ways to get the best bang for the buck.