5 Helpful Hints to Attract New Business Using Your Blog
Your Blog is a respository of helpful content that can effectively attract a large number of prospective customers. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads:
What’s Your Company Value Proposition?
Sometimes we get caught up in selling product and making quotas and we lose site of what we’re really selling. If we’re just selling widgets, we’d better have one no one else has. If not, why should someone buy from you?
7 Tips to Use Twitter to Generate Traffic and Leads
Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your new business. For the past 18 months, Twitter has been the leading traffic generator to my Tradesmen Insights blog. It definitely needs to be part of your overall social media marketing strategy.
Electricians are SHOCKED! Limited Social Media Equals Unlimited Business
“It is much better to be preparing a well conceived and comprehensive marketing plan and getting ready to use an appropriate mix of outreach strategies rather than just sticking with just one or two strategies that have not worked very well for Electricians and others in the trades.”
Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
Yes, another survey, and no, I can’t say that it’s that different other than we are targeting only the Industrial/Manufacturing sector to get a sense of how active you are using this new media. If you give us your email, we’d be happy to send you the results. The more responses, the more meaningful the results.
Thanks To All That Supported the Habitat Tool Drive
Sonnhalter recently completed a local tool drive for Habitat for Humanity for the Cleveland area. Thanks to everyone’s generous support, we received more than $16,000 in tools and building supplies.
5 Ways to Use Content Marketing to Attract New Business
Content Marketing is an overarching term that involves the creation and sharing of content for the purpose of engaging your prospects. Manufacturers who are trying to reach the professional tradesmen would benefit by building your brand, increasing your recognition and having you become a thought leader in your industry.
White Paper: Overview of Plumbing Market
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an overview of the Plumbing market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2010 and what to look for in 2011.
I caught up with Bob Mader, editor-in-chief of Contractor, Radiant Living and Green Mechanical Contracting magazines. Bob shared his thoughts on what the industry is doing for water conservation and what’s coming down the line that will affect us all. You can hear the interview here.
Manufacturers: 5 Tips to Make the Most out of Open House or Counter Days
If a contractor walks into a distributor’s open house event or counter days and meets someone representing you that is less than enthusiastic about being there or knowledgable about your products, wouldn’t you say you might have a problem?