The Do’s and Don’ts of Social Media: A Fine Line
This is a guest post from Marc Levine, Social media director for RiaEnjolie, a website developer for small business owners. Marc shares some best practices he uses to get the most out of social media highlighting some of the things we need to consider when jumping into social media.
Tips for Putting on a Successful B-to-B Webinar
We have found that webinars are a very useful method of communicating, not only with customers, but prospects as well. They are not hard to do and there are several services out there (we use Go To Webinars) that can help you put them on. The key is being organized and keeping the subject matter focused.
What is your Level of Participation in Social Media?
Each of us are at different stages in the social media process. Some are in “denial” while others have drank the “kool aid” and have jumped in with both feet. If you’re a serious marketer though, and represent a brand or company, you really need to get on the bus.
Tips on How to Get the Most out of Social Media Marketing
This is a guest post form Marc Levine Social media director for RiaEnjolie a website developer for small business owners. Marc shares some best practices he uses to get the most out of social media.
Mobile Apps: Are You Thinking About Them to Reach the Professional Tradesmen?
Professional tradesman, for the most part, do more field work so they have a mobile office. The smartphone is coming more and more into play, so if your company doesn’t have an app, you may be missing an opportunity. According to Nielsen, as of the 3rd quarter of ’10, 28% of mobile phones are smartphones with 41% of recent acquirers moving in that direction.
Happy Holidays!
I’ll be taking a break over the holiday and will return after the first of the year. I’d like to wish everyone a great holiday season and a happy New Year. Hopefully 2011 will will bring us all some cheer!
Top 10 Posts of 2010
As the year comes to a close, I thought I’d share the Top 10 Posts from the Tradesman Insights blog for 2010.
Have You Surveyed Your Customers to See the Best Way to Get Them Info?
Today the list of options on disseminating info is almost endless, and the preferred method of delivery to each individual could vary by age, type of job they have or several other options. The point being is when was the last time you asked your customers how they would like to receive information? And better if you have asked, did you respect their wishes?
B-to-B Marketers: Tap Social to Increase Search
According to the data from B2B magazine and Business.com, marketer’s No. 2 goal for social media after brand building was increasing traffic to websites. If you generate more traffic, a logical conclusion is that you’ll generate more leads.
What is Augmented Reality?
Augmented reality is a new technology that is starting to take flight in many different ways. Think of a flight simulator – the pilot goes into a “cockpit” and can use the actual controls of an airplane, but the visual is a non-real place – a video or computer generated environment to simulate the environment of a real world situation. In essence, this is very much like Augmented Reality.