How Do You Sell B-to-B Management on Social Media?
One of the biggest challenges marketers face especially in the B-to-B market is trying to sell something to their bosses who don’t really understand. Social media falls into that category more times than not. It’s hard for management to allocate resources to something they don’t have their arms around.
5 Tips on Improving Your Email Marketing to Professional Tradesmen
Email marketing is still a very good B-to-B business tactic. But like anything else, you’re always fighting for the attention of the professional tradesmen. Contractor’s inboxes are just as loaded as the rest of ours, so what do we need to do to get him to open ours?
Sonnhalter Releases Market Overviews
Sonnhalter Releases Market Overviews For Its Key Specialized Industries BEREA, Ohio – May 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released market overviews for the...
Industrial Supply Association Show Roundup
I just got back from the ISA Show in Chicago. Most of the manufacturers that I talked to were pretty upbeat on business in general, but were somewhat disappointed with the turnout of distributors for the booth session.
Mobile Marketing to the Professional Tradesman: What Are You Waiting For?
The professional tradesmen don’t go anywhere without their cell phones, and there’s a good chance that those phones are smartphones (50% of Americans will own a smartphone by the end of 2011).They depend on them everyday on the jobsite. So are you missing an opportunity?
Is Your Company a Thought Leader?
would imagine that most of us would like to be considered a thought leader in our respective business categories.A thought leaded gains credibility with the market and over time becomes a trusted source.
The key word is over time as this is a long-term commitment on your part
The SmartVan’s ‘Cool Tool’ Contest – Enter to Win an iPad 2
Got a cool tool in your van that you find either absolutely essential or, frankly, just cool? A highly specialized, expensive piece of equipment that’s essential to your job? Or maybe a roll of duct tape in the back of your van? Now there’s an easy way to show off your coolest tool and win the world’s coolest gadget in the process!
ISA Convention Chicago
For those of you going to Chicago May 14-17th for the ISA Show,we put together an Insiders Guide
Social Media: 10 Rules to Abide By
Social media has its protocol just like anything else to participate, interact and engage. I recently read a good post by Heidi Cohen, Social Media’s 10 Commandments, that I thought said it pretty well.
9 Tips on Creating a Successful B-to-B Blog
Blogs are a good centerpiece for your marketing strategy, but they are time-consuming, and if not taken seriously, will fail long before they have time to succeed.