Event Planning: 5 Tips on How to Get the Most out of Twitter

If you’re in charge of an event, whether it’s a presentation, seminar, webinar, virtual meeting, trade show or sales meeting, if you want to shake it up a little, try using Twitter as an interactive part of the program.

What a great way to engage people, see what people are thinking and you can even field questions. Here are some tips on how to use Twitter successfully for events:

  1. Create a hashtag – These will identify your specific activity. That way anyone posting or following the hashtag will see what everyone else is commenting.
  2. Promote the hashtag – Depending on how large the event is, there are various ways to let people know how to follow the event. If you’re putting on an association meeting or a global conference, you may be able to get someone to sponsor the promotions and signage.
  3. Inform the presenters that live tweeting will be going on. Most folks that do this have a screen on stage so the audience can participate.
  4. If there are multiple presenters, make sure that the audience knows their Twitter handles.
  5. Make sure wifi is available – you can’t tweet if you can’t get on the net. I know I’ve been in ballrooms listening to speakers where there is no access. This is not good.

Those are some of my suggestions. Care to share yours?

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