Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
Beyond the normal marketing things you do, what are you doing to get closer to your customers and LISTEN to what their issues are? May I suggest a tradesmen council? You all have brand advocates out there, why not get them together a few times a year and get a better...
Manufacturers: How Are You Getting Closer to the Professional Tradesmen?
May I suggest a tradesmen council? You all have brand advocates out there, why not get them together a few times a year and get a better sense of what’s happening in their world and what keeps them up at night.
How Are You Developing Cost-Effective Social Media Strategies?
B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. They’re too busy taking care of business to make adequate plans, let alone implement them. Social media is a cost-effective addition to your marketing program and you should try to utilize it as much as possible.
Do You Have Social Media Training In Place?
Social media isn’t just about posting comments on Facebook or Twitter. It’s about not only having a plan of how to execute your message, but how to get the most out of it. Since social media is different from our normal marketing activities, your team needs to be trained with guidelines on the do’s and don’t’s .
Habitat for Humanity Tool Drive
Habitat for Humanity does much for local communities to create hope by building homes and strengthening neighborhoods. They count on people like us to help whenever possible.
Sonnhalter is hosting its second annual Tool Drive to help them get the necessary tools for volunteers to use when doing projects and we need your help.
Manufacturers: 5 Reasons Why Content is King
Sure you’ve heard it before that content is king, but what does that really mean? It’s more than a posting on Facebook or your lates blog post. It’s a long term commitiment to your brand and what it stands for. Everything you do should reflect your compnay’s core points of differentiation.
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What’s Your Social Media Program Costing You?
I’m amazed by people who say social media is free! Obviously they haven’t dove into it or they don’t value their time or the time that others invest. While outside costs are minimal usually compared to traditional marketing campaigns, what it lacks in outside costs it makes up with internal costs.
Tips on How to Avoid Blogging Mistakes
If you do a blog and aren’t getting the results you were hoping for, maybe you’re doing something wrong. A recent article by Cindy King in Social Media Examiner, 21 Dangerous Blogging Mistakes (and how to fix them) outlines some items from industry leaders on what they see as the biggest mistakes.
Google Plus and B-to-B Users – How To Get Started
Although Google Plus is still in its infancy, the social media world is investigating its uses and benefits. Currently, Google is only allowing personal profiles and it’s an invitation-only party. Right now at least.
3 Tips on How To Build Followers
Why are you either doing or considering social media as part of your marketing mix? Hopefully the answer is to ultimately get new customers. If that’s the case, you first need to build your followers and start having conversations with them. It’s a process and it doesn’t happen over night.Here are some tips on building followers: