Event Planning: 5 Tips on How to Get the Most out of Twitter
If you’re in charge of an event, whether it’s a presentation, seminar, webinar, virtual meeting, trade show or sales meeting, if you want to shake it up a little, try using Twitter as an interactive part of program. What a great way to engage people, see what people are thinking and you can even field questions.
Opt-in Lists: Key to Email Success
Contrary to what people might say, email marketing is still a very effective marketing tool. The key to a successful program lies in the list. If you’ve ever done any e-mail marketing, you know you can rent lists or have publications send out a message on your behalf. But the best lists are the home-grown ones that you nuture from within.
Why Guest Posts are Important to Your Blog
If you do a blog, you know what kind of time commitment you have in order to keep those posts coming out on a regular basis. There’s no reason you have to be the originator of all the content. Beyond having other associates within your firm write about their areas of expertise, you should consider getting some outside perspectives. As long as you set the parameters and let them know your objectives and target audiences, there should be no problems.
Why is Social Media Different than Traditional Marketing?
In the B-to-B space and especially when it comes to the more traditional manufacturing sector, lots of marketers treat social the same as their other marketing efforts and wonder why it’s not working for them. The truth is, social is a long-term tactic, while many of the traditional marketing efforts are focused on a stimulus/response model.
Where Are Your New Business Prospects in the Selling Cycle?
When generating leads from various sources, how do you qualify them to see if they’re ready to buy? Not all leads are ready to buy, and it’s important to have a process in place to sort them out.
Smartphone Users: What Are They Using Them For?
As the world grows more mobile, it’s inevitable that smartphones are and will become a more intricate part of our daily routine. It’s my contention that in our world of reaching the professional tradesmen these phones are being used on a regular basis .
How to Get the Best Out of Your B-to-B Facebook Page
Some folks are still confused as to what to do to get the most out of your Facebook page.There are a few keys…one is content (targeted at your audience) and the other is a strong call-to-action. Incorporating these will help engage people and drive traffic back to your site.
How Will Professional Tradesmen Jobs of the Future Be Filled?
There’s a lot of talk about manufacturing jobs continuing to go away in this country. But when I talk to manufacturers, one of the biggest issues they talk about domestically is finding qualified help. Apprentice programs for tool and die makers are shrinking due to lack of interest. Even factory production jobs aren’t menial labor jobs anymore. It takes skill and training to run CNC or other sophisticated machines.
The same is true with professional tradesman in the contracting field. Talk to a plumbing or electrical contractor and they same the same thing. There aren’t enough young folks getting into those trades as well.
B-to-B Marketing Trends 2012 Study
The Institute for the Study of Business Markets recently released their new finding on B-to-B Marketing Trends for 2012. The study highlights the need for change from investing in the best tools available to truly understanding the needs of your customers. This means getting access to meaningful market and competitive insights and helping clients understand the power of business segmentation.
B-to-B Marketers: Have you forgotten the basics?
The last two years for most of us in the B-to-B space hasn’t been much fun. Budgets cut, every move or project had to be justified seven different ways. When leads came in, ALL were followed.We ran a tight ship. Today, business is beginning to improve, budgets are increasing, new products are being launched and for some of us, social media has been introduced which needs our attention.