Why are you either doing or considering social media as part of your marketing mix? Hopefully the answer is to ultimately get new customers. If that’s the case, you first need to build your followers and start having conversations with them. It’s a process and it doesn’t happen over night. Here are 3 tips on building followers:
- Content – Without it you won’t have anything to bring to the table. Come up with topic categories that would be applicable to your target audience and then put together an editorial calendar to make sure each topic is covered on a regular basis.
- You don’t have to the have all the answers – Rely on others in the field. Comment on what they say and put your take on it. Talk about industry issues and trends.
- Engage – Not everyone who reads your posts will be motivated to either share it or comment on it. But those that do open the door for you to engage them in further conversation. Sometimes your readers see you commenting and jump into the conversation.
Those are some of my tips on getting followers. What are you doing?