HVAC Contractors Can Take Advantage of Social Media
I sat down with Matt Nelson of Building X last week to talk about social media in the HVAC industry. You can listen to the interview here (or download it from iTunes): http://www.buildingx.co/home/2011/9/19/hvac-360-episode-015-hvac-and-social-media.html
SEO Checklist
SEO is as important as the messages you’re trying to deliver. SEO rules change all the time (thanks to Google) and you need to continually keep up on the latest ways to stay ahead of the curve.
Social Media: Is Your Marketing Team on Board?
Social media, if used correctly, can be an untapped treasure for marketers. All too often though, marketing departments treat social media just like any other channel they use to PUSH their marketing message. What they don’t seem to understand about social is that it’s about engagement and interacting with real people!
Are You Using Social Media to Keep Track of Your Competitors?
We all like to know what our competitors are doing and more importantly what customers are saying about them. Until the advent of social media, it was hard to track conversations from customers. There are several platforms, tools and tactics that you can implement to help you keep ahead of the competition.
Are You Considering Mobile Media as a Strategy to Reach the Professional Tradesman?
Contractors are busy people and they rely more and more on devices that they can use in the field. Between smartphones, tablets and even internet cards for your laptop, you had better have a mobile strategy either in place or on the drawing board or you will be missing opportunities to communicate and connect with your audience.
Manufacturers: How to Succeed in Social Media Using Content Curation
One long-term strategy that folks sometimes overlook is that of leveraging content curation as a way of building followers and “expertise standing ” in your field. Content curation for those of you who may not know what I’m talking about is the art and science of finding and sharing quality content on a specific subject.
Social Media Monitoring Tools: What Do You Do With The Information?
Social media is measurable. Isn’t that the mantra everyone talks about? I think everyone would agree that social media is a little easier to get your hands around as to where the lead originated as opposed to traditional media. I sometimes think there’s too much info out there. Social has several tools to help you measure and monitor your activities and hopefully help you take action. My question is collecting data is one thing, but what you do with it (or not) makes all the difference.
Is Your Brand Disconnecting on Social Media?
Hopefully everyone has jumped onto the social media bandwagon in some sort or fashion. But lot’s of B-to-B companies are struggling with how they approach this new media. A recent article in AdAge by Noah Brier sums it up,”In a nutshell,they need to act less like brands and more like people.” You need to teach your brand to speak.
What Are You Doing to Reach the Young Professional Tradesmen?
I know one of the biggest challenges for manufacturers that we represent is getting to the young entrants in the trades. They know how to get to the old guys, they’ve been doing it for years and know that traditional things like trade ads and direct mail programs are effective tools to reach them.
Relax…It’s Labor Day
Happy Labor Day! We need to take time to say thanks to all the tradesmen that we come into contact with on a regular basis. What would we do without the electricians, plumbers, HVAC professionals? How would our factories run smoothly without all the MRO professionals out there?