Generate Qualified Leads Using LinkedIn Answers

by | Aug 10, 2010

For those of you who follow me, you know that I’m a big advocate of LinkedIn for the B-to-B market. You also know that I believe it’s one of the most under-utilized social media sites.

I recently read a post by Jason Falls, How to Make LinkedIn Answers Part of Your Routine, that showed me yet another way to generate both thought leadership and leads. Under the “More” button at the top of your home page is where you’ll find the Answers tab. There are several industry categories you can choose to follow. Since I use Google Reader, I subscribed to the appropriate categories and had them sent to my reader via an RSS feed. I also created a folder called LinkedIn Answers.

Then every morning as I check  my reader, I quickly run through the Answers folder to see if there are any questions that I could contribute to. If so, I respond accordingly. I’ve only been doing this for a few weeks now, but it’s surprising the number of discussions I’ve been involved in that I would have missed if I hadn’t been using the Answer page.

I’m always learning new ways to take advantage of this powerful tool. Would you like to share ways you’re using LinkedIn?

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