Manufacturers: Focus Content on Contractors, Not Your Brand

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter I think we all can agree that content marketing is playing a vital role in everyone’s overall marketing plans. Everyone wants lead generation and engagement, and to get both, you have to provide good content! Many manufacturers focus more on their brand than trying to help solve their customers' problems. Don't focus on selling. Focus on solving. And more is not better. Give them good content not a lot of content. According to recent article in Content marketing institute: 12218read more >