How to Score Big This Manufacturing Day

By Chris Ilcin, Account Superintendent, Sonnhalter It may seem like Manufacturing Day (first Friday of October) is still far off on the horizon, but the time to plan is now. With schools getting ready to take their summer breaks, you should contact them now in order to make sure your company is ready to highlight the great careers available in modern manufacturing and the trades. And while the official Manufacturing Day site has great tools to help you plan and promote your event, a panicked phone call I got on Friday gave me another idea to share. Fortunately the panicked call wasn’t from a client, and wasn’t an actual “emergency.” Nope, it was my introduction to the latest craze sweeping schools across the country: Fidget Spinners 12519read more >

Save the Date! Oct 2 is National Manufacturing Day

Rachel Kerstetter, PR Architect at Sonnhalter National Manufacturing Day, or MFG Day, is October 2nd, which may feel like a long way off from right now, but you should start planning today. If you’re a manufacturer, you should plan an event. Not sure what type of an event to plan? There are a variety of options for hosting an event, ranging from full day tours and sessions to half day learning seminars, or even 1-hour presentations. If you’re not a manufacturer, you should attend an event. You can find Manufacturing Day events in your area using this interactive map. If you’re planning to host an event for MFG Day in October, here are a few tips to make it successful: Set goals for your event. Do you want to improve your company’s image in the community? Do you need to recruit new talent? Do you want to contribute to changing the image of manufacturing? Figure out what you want to accomplish with your event and then create your plan. Identify your target audience(s). Based on the needs of your organization, some potential audiences to invite include local technical school and high school administration, faculty and students; local and regional politicians; local and trade media; family and friends of your employees and/or the local community as a whole. Put together a simple agenda. Include time to introduce your company and tailor your event to the audience that you’re inviting. Plan informative and interactive activities. Facility tours, brief presentations on different roles and Q&A sessions are easy to arrange and are effective. Promote your event. Be sure to list your event with mfgday.com, use your network to promote, and personally invite your target audience and promote your event through your existing channels including on your website and social media. Not available on…read more >

Host a Successful Manufacturing Day Event

By Rachel Kerstetter, PR Engineer What are you doing October 3rd? I hope your answer is hosting (or attending) a Manufacturing Day (MFG Day) event. Not sure what MFG Day is? Here’s the short answer: MFG Day, started in 2012, addresses common misconceptions about manufacturing by giving manufacturers the opportunity to open their doors and show, through a coordinated effort, what manufacturing really is and what it isn’t. Manufacturers can address the skilled labor shortage, connect with future generations, take charge of the public image of manufacturing and ensure the ongoing prosperity of the whole industry. For the long answer, visit MFGDay.com. If you’re planning to host an event for MFG Day in October, here are some tips for making it successful: Set goals for your event. Do you want to improve your image in the community? Do you need to recruit new talent? Do you want to contribute to changing the image of manufacturing? Figure out what you want to accomplish with your event and then create your plan. Identify your target audience(s). Based on the needs of your organization, some potential audiences to invite include local technical school and high school administration, faculty and students; local and regional politicians; local and trade media; family and friends of your employees and/or the local community as a whole. Put together a simple agenda. Include time to introduce your company and tailor your event to the audience that you’re inviting. Plan informative and interactive activities. Facility tours, brief presentations on different roles and Q&A sessions are easy to arrange and are effective. Promote your event. Be sure to list your event with mfgday.com, use your network to promote, and personally invite your target audience and promote your event through your existing channels including on your website and social media. October 3…read more >