Do You Say “Thank You” For A Retweet?

If you're active on Twitter, you probably have received a "thanks for the RT." Saying "thank you" helps build brand loyalty and brings a conversational aspect to your tweets. We all struggle on what's the correct etiquette for thanking someone on Twitter. Do you always have to say thanks? Are there other ways to show your gratitude?read more >

Are You Listening?

One of the first rules of social media is to listen. Most of us get that when it comes to our outward activities and from groups that you belong to. But when it comes to listening to what people are saying about us, are we doing a good job? Jay Baer thinks we all could do better. read more >

2011 Trends for B-to-B Blogging

So what’s next for B2B blogging? What trends are likely to emerge in the coming year? To answer those questions, the founders of the B2B Marketing Zone asked 22 of the most influential b2b marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. You can get the whole story in B2B Blogging Trends in 2011, a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: read more >

7 Excuses Not to Use Social Media in B-to-B Space

Social media for some, even though they may not hate it (some don't really know what it is and how it can help them), is one of those things that you keep making excuses why you're not jumping on board. I recently read a post by Jay Baer, Destroying the Myths of B2B Social Media, that I suggest you read and pass it onto your associates who are always making excuses. He dispels all the excuses. read more >

Want to Find Out if Professional Tradesmen are Active with Social Media?

If you're reading this blog, then it would be safe to say that you aren't asking the "why" or "should" we be using social media. What you're looking for are ways to answer the "where" and "how." Companies should follow, not lead their customers in the social media arena. I read a post recently from Jay Baer, one of social media's thought leaders, Four Ways to Find Out if Your Customers are Active with Social Media, and I thought I'd share some of the highlights:read more >

Are B2B Social Tactics Different Than B2C ?

One of the biggest challenges I face with our B2B clients is trying to convince them that Social Media has a place in their overall marketing plan. B2B and B2C are more aligned than you think. And in most cases in my opinion, B2B companies have an advantage because they have a well-defined audience (e.g. Plumbing Contractors) where they can focus their energy and expertise.read more >