Direct Mail or E-blast – Which One Works Best for You in the B-to-B Space?

I have this running conversation with clients about which is better, a traditional direct mail program or an e-blast. It's a tough question to answer and I'm not too sure there is only one answer.There are challenges for using both methods and we have seen it become more and more difficult to get emails delivered even if we use opt-in lists from trade publications and have them send it out under their name. read more >