What Are You Doing to Keep Contractors Coming Back?

The biggest challenge manufacturers face today is the ability to keep contractors interested and engaged in their brands. It's much easier to keep an existing contractor than going out and trying to convert a new one.read more >

Why Story Telling is So Important When Dealing with Contractors

I recently read a post by John Jantsch from Duct Tape Marketing, People buy stories before they buy stuff, that reminded me how true that statement was, especially when talking with contractors.read more >