Manufacturing 101: Glossary of Machines, Processes and Parts

In this guest blog written by Catherine Williams, she compiles a glossary of terms and jargon that are commonly used in the field of manufacturing that might seem foreign to those who aren't within the profession. When going into this type of field, it's important to...
It’s National Safety Month!

It’s National Safety Month!

By Kylie Stanley, PR Technician In the world of trades – from construction and manufacturing to plumbing and electrical work – safety isn’t just a priority, but a necessity. That’s why National Safety Month holds special significance for those who work with their...

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Sonnhalter Welcomes its 2024 PR Intern, Sofia Zipparo

Sonnhalter Welcomes its 2024 PR Intern, Sofia Zipparo

Hello everyone! My name is Sofia Zipparo, and I am currently going into my senior year at John Carroll University. I am majoring in communications with a concentration in integrated marketing, as well as completing a minor in business. I currently hold two board...

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Mastering Social Media Timing: A Guide to Effective Posting

Mastering Social Media Timing: A Guide to Effective Posting

By: Kylie Stanley, PR Technician In the dynamic world of social media, timing plays a pivotal role in the success of your posts. Whether you're a business looking to engage customers or an individual aiming to grow your online presence, understanding when to post can...

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The Future of Marketing

The Future of Marketing

By: Kylie Stanley, PR Technician When you put hundreds of marketing professionals together, what do you get? Content Entrepreneur Expo (CEX)! CEX is the in-person event for serious content creators interested in building and growing their content-first businesses....

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Mastering the Art of Strategic Planning

Mastering the Art of Strategic Planning

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  A...

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Why Create Content Calendars?

Why Create Content Calendars?

By Kylie Stanley, PR Technician In the fast-paced world of social media, staying organized and strategic is crucial for success. With countless platforms to manage, diverse content to create, and an ever-changing digital landscape to navigate, it’s easy to feel...

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The Power of Using YouTube

The Power of Using YouTube

By Kylie Stanley, PR Technician In today’s digital age, where attention spans are shorter than ever and competition is fierce, companies must continually seek innovative ways to connect with their audience. YouTube is an online video platform and a powerhouse for...

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Hug a Plumber Day

Hug a Plumber Day

By: Kylie Stanley, PR Technician Did you know that “Hug a Plumber Day” takes place on April 25? Every year, this day is a reminder to celebrate plumbers as they typically don’t receive enough credit for their work. From late-night emergencies to routine maintenance,...

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Understanding Social Media Analytics

Understanding Social Media Analytics

By Kylie Stanley, PR Technician Understanding the importance of social media analytics is key to unlocking maximum success for your business. Every like, share and comment helps companies to leverage their content and gain valuable insights to their audience, content...

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