48,034 Attendees, 1,875 Exhibitors and My First AHR Expo

By Kylie Stanley, PR Technician When I attended PHCC Connect back in October, I thought it was a crowded show, but how I was proven wrong at AHR Expo. AHR Expo brings together manufacturers and suppliers of all sizes and specialties to share ideas and showcase the...
Market Intelligence: Data-Driven Profit Growth

Market Intelligence: Data-Driven Profit Growth

By: Insight2Profit It should come as no surprise that data enables us to minimize risk and make more effective business decisions. Where does that data come from, though, and how is it interpreted? Market intelligence, the process of collecting, analyzing, and...

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The Basics of UTM Codes

The Basics of UTM Codes

By Kaylee Lauriel, PR Intern The future of digital marketing is here, and it goes by UTM Codes. UTM codes, or Urchin Tracking Module, are snippets of code attached to the end of a URL and are used to pinpoint specific source of traffic to a website. Using these codes...

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Why You Should Use Sponsored Campaigns

Why You Should Use Sponsored Campaigns

By Kylie Stanley, PR Technician It’s important to understand the competitive landscape that’s on social media and how every brand is competing against each other. This battle can make it difficult to reach your target audience and to drive sales or brand awareness...

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20+ Industrial Maintenance Training Resources

20+ Industrial Maintenance Training Resources

With the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue a vocational career is certainly an attractive one. With plentiful skilled labor jobs to fill, trade jobs pay very well (sometimes better than four-year college...

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Your Most Important Brand Asset

Your Most Important Brand Asset

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest...

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Why Have Social Media Policies?

Why Have Social Media Policies?

By Kaylee Lauriel, PR Intern The prominence of social media and the presence of a cellphone in everyone’s pockets means many things, two of which being that nothing is private, and your company needs a strong social media policy. There are eight components to a firm...

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Rising Trends in Podcasts

Rising Trends in Podcasts

By Kaylee Lauriel, PR Intern Originally thought to be a flight of fancy during the COVID-19 pandemic, podcasts have shocked the world by becoming a major part of content creation. Their ability to offer entertainment, information and education without distracting...

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Are Hashtags Still Relevant in 2024?

Are Hashtags Still Relevant in 2024?

By Kylie Stanley, PR Technician The first ever hashtag was used in 2007, almost 17 years ago and since then hashtags have become a crucial part of social media. But with hashtags being 17 years old, are they still relevant to use? In this blog post, we will discuss...

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Happy Holidays from Sonnhalter!

Happy Holidays from Sonnhalter!

Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...

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The Times They Are A-Changin’

The Times They Are A-Changin’

Guest Blogger, Alan Sipe Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at...

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