National Manufacturing Day

By Sofia Zipparo, PR Intern Every first Friday in October, National Manufacturing Day occurs. This day was organized nationally by the Manufacturing Institute, in hopes of inspiring new generations of up-and-coming manufacturers. On this day, we hope to change...
National Tradesmen Day

National Tradesmen Day

Did you know that National Tradesman Day is every third Friday in September? Here’s the back story on how it became a nationally recognized holiday. This holiday was founded in 2011 by Irwin Tool, a company that specializes in selling high quality tools. It was...

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The Evolution of AI: Transforming Marketing

The Evolution of AI: Transforming Marketing

By Kylie Stanley, PR Technician Artificial Intelligence (AI) has evolved, surpassing its original concept to becoming a driving force behind marketing across industries. From personalized customer experiences to data-driven insights, AI has revolutionized how...

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Gen Z: College or Trade Life?

Gen Z: College or Trade Life?

By Sofia Zipparo, PR Intern Since the pandemic struck the US, the labor force is still struggling four years later. Many companies are not hiring, some are leaning towards a virtually centered workplace, thus sending people in different directions in their career...

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When Is It Time to Update Your Brand?

When Is It Time to Update Your Brand?

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  There’s...

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My 2024 Internship at Sonnhalter

My 2024 Internship at Sonnhalter

By Sofia Zipparo, PR Intern This summer, I had the pleasure of being Sonnhalter’s PR Intern. I can still remember the whole process of vying for this internship a couple of months ago. Throughout the rounds of interviews that I went through and then finally receiving...

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Why Your Company Should Still Write Press Releases in 2024

Why Your Company Should Still Write Press Releases in 2024

By Kylie Stanley, PR Technician In today's digital age, where social media platforms dominate, the role of press releases might seem outdated. However, press releases remain a powerful tool for businesses to communicate with their audience and the media. In this blog,...

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