The Evolution of AI: Transforming Marketing
By Kylie Stanley, PR Technician Artificial Intelligence (AI) has evolved, surpassing its original concept to becoming a driving force behind marketing across industries. From personalized customer experiences to data-driven insights, AI has revolutionized how...
Gen Z: College or Trade Life?
By Sofia Zipparo, PR Intern Since the pandemic struck the US, the labor force is still struggling four years later. Many companies are not hiring, some are leaning towards a virtually centered workplace, thus sending people in different directions in their career...
When Is It Time to Update Your Brand?
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. There’s...
Matt Sonnhalter, Vision Architect at Sonnhalter, featured on “And So It Flows” Podcast
By Sofia Zipparo, PR Intern Recently, Matt Sonnhalter, Vision Architect and President at Sonnhalter, discussed our 15th Annual Tool Drive on the "And So It Flows" podcast. Hosted by PM Editor-In-Chief, Nicole Krawcke, Matt tells all of the ins-and-outs of what our...
My 2024 Internship at Sonnhalter
By Sofia Zipparo, PR Intern This summer, I had the pleasure of being Sonnhalter’s PR Intern. I can still remember the whole process of vying for this internship a couple of months ago. Throughout the rounds of interviews that I went through and then finally receiving...
Why Your Company Should Still Write Press Releases in 2024
By Kylie Stanley, PR Technician In today's digital age, where social media platforms dominate, the role of press releases might seem outdated. However, press releases remain a powerful tool for businesses to communicate with their audience and the media. In this blog,...
The Power of Repurposing Content Across Platforms
By Kylie Stanley, PR Technician In today's digital landscape, content is crucial. From social media to blogs, podcasts to videos, businesses have an array of platforms at their disposal to engage with audiences and share their message. However, creating fresh,...
Matt Sonnhalter, Vision Architect at Sonnhalter, featured on a podcast by Mechanical Hub
By Sofia Zipparo, PR Intern This past week, Sonnhalter’s president Matt Sonnhalter was featured on a podcast by Mechanical Hub, Appetite for Construction. Hosted by Tim Ward and John Mesenbrink, they had the honor to interview Matt on everything B2T, Sonnhalter’s...
Sonnhalter Partners with Greater Cleveland Habitat for Humanity for 15th Annual Sonnhalter Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed, during the month of August in support of Habitat for Humanity. CLEVELAND – July 2024 – Sonnhalter, a communications firm marketing to the professional tradesman in...
Brand Differentiation is Critical. . .
In this guest post from our friends at Long & Short of It, they are dissecting the notion of your brand holding a certain identity that is different from most. They talk about six different reasons as to why your company should institute brand differentiation. I...