B-to-B Email Marketing – Still the Best for ROI

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

I keep harping on building your own internal customer database. One of the reasons is that if you’re selling online, that list could be gold for you. 90% of the marketers surveyed by Accenture and the Blackstone Group said email marketing was what they used to promote their commerce activities.

Another interesting stat is that of these marketing executives, 23% said that email marketing drove at least 25% of overall revenues. Some say that email marketing accounts for more sales than all other digital advertising.

If you want accountability, consider this:

Heidi Cohen gives us several reasons why email trumps social media:

  • Email provides directly measurable ROI – You know immediately how many opened and read your message.
  • Email is content format agnostic  It’s user-friendly and you can use text, images, videos, audio, PDFs.
  • Email can deliver both long and short content – Content can vary from a link to several pages in length.
  • Emails – you can control delivery – Whether it’s now or delayed.
  • Emails can be read on anything – Smart phones, tablets, laptops, no apps required.
  • Emails build customer relationships – Once someone allows you to communicate with them, it represents a certain level of trust.

If you like this post, you may want to read:

Email Marketing-Still a Top Performer.

Email Marketing-Is this the Best Way to Reach Professional Tradesman?

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