2011 Trends: Content Marketing is Critical for Social Media Success


Content is the most important asset in using social media for new business.

I think we all agree that one of the main reasons we’re in the social media scene is to generate new business. What we need to do is put our brand out there along with original content so our thought leadership will come through no matter what business you’re in. So when you’re planning your content this year, make sure to focus on what your readers want to know.

According to a social media study by King Fish Media, HubSpot and Junta42, original content, both branded and expert, is by far the most employed tactic for social media.

“Next year [2011], marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push.” Geoff Ramsey, CEO, Co-Founder of eMarketer

Here are some Content Marketing resources that will provide you with some best content creation practices along with unique insights, practical advice and tips:

Tips on How to Get the Most out of Social Media Marketing.

More Corporations are Blogging: Is Yours?

5 Helpful Hints to Attract New Business Using your Blog.

7 Ways to use Twitter to Generate Traffic and Leads.

5 Ways to use Content Marketing to Attract New Business.

Click on the following link for a downloadable copy of the study by King Fish Media, HubSpot and Junta42, 2010 Social Media Usage, Attitudes and Measurability: What Do Marketers Think?


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How Do You Measure Social Media Success?

Everybody is talking about it, but few are actually doing it, according to a new report out by Geoff Ramsey, CEO of eMarketer.com. According to a worldwide survey, only 16% measure their return on social media initiatives.

Main reasons given by marketers is that they think measuring is too difficult or there are too many options available.

What is interesting is that those who take the time to develop their social media strategies and tie them to bottom line results stand to gain significant competitive advantage.

You can download the report here. It’s worth the read and as always, eMarketer.com has done a good job developing these guidelines.


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